Communication

Two faced rabbit crossing the virtual and real

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	ICONICMOVEMENT Inc.
Affiliation	ICONICMOVEMENT Corp.
Designer	Sim HyukJin, Kang JuHee, Cho eunbyeol
Description(English)	Introducing two-faced characters that cross virtual and reality. LUCKKI, who steals good luck, and UnLUCKKI, who enjoys misfortune, are one character, but have two identities. They suggest ways to bring augmented reality, which has recently made amazing progress, into your own space. LUCKKI AR Frame was born from the convergence of traditional print posters and state-of-the-art augmented reality technology, bringing static images to life with just a smartphone, providing users with an immersive and engaging experience.
Description(Native)	가상과 현실을 넘나드는 두 얼굴의 토끼 캐릭터를 소개합니다. 행운을 훔쳐다주는 럭끼와, 불행을 즐기는 언럭끼는 하나의 캐릭터이지만 두개의 자아를 가지고 있습니다. 럭끼는 3D 기반의, 언럭끼는 2D 기반의 캐릭터로 어디든 적합하게 이들의 모습을 변경할 수 있습니다. 최근 몇 년간 증강현실 기술은 놀라운 발전을 이륙했습니다. LUCKKI AR FRAME은 증강현실을 이제 나만의 공간으로 가져오는 방법을 제안합니다. 럭끼 AR FRAME은 전통적인 인쇄 포스터와 최첨단 증강 현실 기술의 융합으로 탄생 되었으며 스마트폰만 있다면 정적인 이미지에 생명을 불어 넣어 사용자에게 몰입감있고 매력적인 경험을 제공해줍니다.
Website	www.iconicmovement.co.kr
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