Communication

Goat Coffee Branding & Identity Design

Extra Form

Year	2015
Award	WINNER
Affiliation	WILLIAM LIN, GINGER CHEN
Designer	Smile Creativeness Co., Ltd.
Description(English)	It is said that goat found coffee beans. It’s the origin of coffee. The concept of the brand “Goat Coffee” is about original intention of making coffee for people. We used only blue and white to gave the brand a simple and elegant image. It just like everyone's personality who like to drink coffee. For consistency of the brand identity, we also rearranged the decorations and display of the store. We hope that customers will feel relax and comfortable when they are enjoy their coffee. Goat Coffee menu is also the key point of Goat Coffee. We putted many big and delicious pictures in white background and blue color makes the words to catch people's eye that also have the consistency of the brand identity.

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   Star studded Cup Haers Fall and Winter series

2. in Industrial
   

   FALCON

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   FAMILIE

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   CYCLOID Magnetic Powerbank

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   Attentive Defender V81

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   OASIS

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   Full range kinetic adaptive car seat design

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   Littli L1 Portable Electric Toothbrush

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   Water bottle for consumer and save earth

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    ATLAS

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    Combining tactile learning tool

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    SPORT WALKER

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    Grow with you

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    Virtual fitting room

15. in Industrial
    

    Millo

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    NOSSO Electric Car Charging Service

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    DogRail

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    Halcon Extreme sports protective gear

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    japanese pattern ink pad

20. in Industrial
    

    DLT Construction Site Safety System

21. in Industrial
    

    GORI

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    Stork

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    Edge device with RGB thermal imaging camera

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    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Industrial
    

    The Third Size Tissue box made from straw

27. in Industrial
    

    Animal Musician

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