Communication

MOUNTAIN Collector

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Affiliation	Personal creation
Designer	Wang Chung Lun
Description(English)	It's hoped that through collection and commemoration, which interests mountaineers, can convey the concept of mountain conservation and thus improve the quality of mountaineers! The collecting cards summarize the characteristics of each mountain and contain images design of mountain gods drawn accordingly. With the product, six kinds of psychological feedback from mountaineers are selected to give chocolate meaning. It symbolizes that getting the blessing of the mountain gods and turn it into energy that supports you completing your mountaineering journey; after that, you will have a special commemorative collection!
Description(Native)	台灣有近八成的土地都是山域，海拔3,000公尺以上的高山更多達268座，可見其對於台灣這片土地的獨特價值！ 「山藏家」是一款以「台灣百岳」為對象設計，結合了收藏卡牌與登山行動糧的紀念收藏品牌， 整體視覺以山巒起伏與山間雲霧的流動意向設計，並搭配光點與流光串連整體，希望將高山形塑為是「流淌於天際與雲霧之間的寶藏」，並以此概念發展延伸設計。 「每次的登山就像是收集了一座山岳」 形式上提取登山者「蒐集山岳」的心理為概念，將其可視化，並以收藏卡牌呈現，統整規納了每座山的特色及資訊，再以此轉化為山神形象。而巧克力是登山最普遍的行動糧食之一！具有高熱量、重量輕的優點，以其作為載體，挑選了6種登山者的心裡情緒，賦予巧克力意義，並提取象徵元素以幾何造型應用於巧克力紋樣上，象徵吃下便能得到山神的祝福，呼應登山糧所提供給身體的能量，並保留了方便凹折食用的特色。透過紀念與實用性的結合，從有趣的收藏體驗中學習做個敬愛山林的山藏家。
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