Space

Pixelated

Extra Form

Country	China Hong Kong
Year	2021
Award	GRAND PRIZE
Client	MCL Cinemas Co., Ltd.
Affiliation	Oft Interiors Co., Ltd.
Designer	CM Jao, Ken Cheung, Shanny Cheung, Tammy Au
Description(English)	The theme of the design is "Microcosm in the Magnifying Glass". Through imagining about the three-dimensional city in two dimensions, the designers deconstructs the pixels of different sizes and reshapes the space inside the screen in a new scale. They believe that we live in a world where electronic screens are everywhere, and if this world is made up of electronic screens, then we are the tiny pixels that make up this world. Because each individual is different, the world becomes more tridimensional and vivid.
Description(Native)	他們認為，我們生活在一個電子屏幕無處不在的世界中，如果這個世界就由電子屏構成，那麼我們就是構成這個世界的一粒粒小小像素，因為每個個體的不同，世界才變得更加立體與鮮活。 在這個被放大的微觀世界裡，曾經扁平的像素格，變成了一個個立體的像素柱，過去只能觀察到表面，如今則可以窺得全貌。 除了創造一個沈浸式體驗的像素世界，設計師也根據電影院的商業邏輯，對佈局於動線上進行了重新規劃，把原本街邊的入口改為從商場進入，實現商場與影院相互導流；同時把主入口與售票區移至二層，一層則作為賣品區，賣品區是影院的重要盈利結構，一個更為聚集的賣品區不僅能為消費者提供更多選擇，也能為影院創造新的盈利點。 Oft工作室希望通過這個項目，為年輕的觀眾帶來不同以往的消費體驗，电影院这一特殊的商业公众场合在吸引更多不同圈層消費群體的同時，也能讓消費者可以以一種陌生視角，去探討城市與個體、虛擬與現實甚至平面與立體之間独特的關係。
Website	oftinteriors.com
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