Communication

Heart Signal 3 Visual Branding

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Client	CHANNEL A
Affiliation	CHANNEL A B&C
Designer	Jisang Yu, Jongbeom Choi, Sungeun Cho, Iryeon Hong, Jin Yang
Description(English)	When feeling love, the ‘Signal’ which is inspired by the heartbeat as a reaction of the body secures easy and powerful symbolism as a form of intuitive line. Signal, which is a straight line, is designed to reflect the shape and composition of the logo. Signal is applied to diverse media as a key element of graphic and conveys consistent visual language. The fluttering and flexibility of first love is expressed in ‘Gradation’ is in sharp contrast to the simple signal form, maintaining a unique sense of balance.
Description(Native)	‘하트시그널3’는 시그널 하우스에 입주하게 된 청춘 남녀들이 서로 호감을 표시하고, 예측단이 이들의 심리를 추리하는 채널A의 리얼리티 프로그램입니다. 사랑을 느낄 때, 몸의 반응인 심장박동에서 영감을 얻은 ‘시그널’은 직관적인 선의 형태로 쉽고 강력한 상징성을 확보합니다. 직선의 형태인 시그널은 로고의 형상과 구성에 반영되어 설계되었습니다. 시그널은 핵심적인 그래픽 요소로서 다양한 품목에 적용되며, 일관된 시각적 언어를 전달합니다. 첫사랑만의 설레고 다양한 감정은 ‘그라데이션’으로 정의하고, 차별화된 컬러시스템을 구축하였습니다. 이는 단순하고 직관적인 시그널의 형태와 뚜렷한 대조를 이루며, 하트시그널3만의 차별화된 시각적 정체성을 전달합니다.
Positive Comments

1. in Space
   

   Crowd Gathering of Dots

2. in Space
   

   Ruyi

3. in Communication
   

   DiDi Robotaxi

4. in Industrial
   

   The Bulb Shape Light

5. in Space
   

   Fulgent Cityscape

6. in Space
   

   Kinetic Media Art Wall

7. in Space
   

   Fairy Tale Forest

8. in Communication
   

   Heart Signal 3 Visual Branding

9. in Communication
   

   Jasmine Coffee

10. in Industrial
    

    ROBOTICPLUS construction heavy duty chassis

11. in Industrial
    

    The last dignity

12. in Communication
    

    Seasonal Notes

13. in Industrial
    

    Wireless Foldable Fan Clair F

14. in Communication
    

    Above Imagination

15. in Industrial
    

    LocknLock DosiLock Lunch Box

16. in Industrial
    

    Power Frog

17. in Space
    

    Yuzhou Polymath

18. in Space
    

    Mechanical Interstellar Alliance

19. in Space
    

    Half a House

20. in Space
    

    Ningbo Bauhinia Business Center

21. in Space
    

    WHITE RESIDENCE

22. in Space
    

    Startin

23. in Space
    

    Immerse in the dawn

24. in Space
    

    Coffee Time

25. in Space
    

    Scarlet Umami

26. in Space
    

    Aureole Sky Castle

27. in Industrial
    

    Functional system for wound care

28. in Communication
    

    IM600 Campus Visual Identity

Designed by sketchbooks.co.kr / sketchbook5 board skin