Space

K11 Art House_Cozy Cottage

Extra Form

Country	China Hong Kong
Year	2021
Award	GOLD WINNER
Client	UA Cinemas
Affiliation	Oft Interiors Co., Ltd.
Designer	CM Jao, Ken Cheung
Description(English)	In 2019, the Oft Interiors was invited to make a brand new storefront design for UA's new concept flagship cinema in Hong Kong K11 musea -- K11 Art House. In that experiment of space, the Oft Interiors created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Description(Native)	2019年，OFT設計受邀為UA在香港K11 musea的新概念旗艦影院——K11 Art House做全新店面設計，在這次空間實驗中，OFT設計以[設計+新零售]概念打造出亞洲首座以雪山山居為主題的未來影院，率先為“娛樂綜合體”影院提供參考範本。 如何為頂級文化策展IP打造壹個吸引消費圈層共鳴的電影院？延續K11藝術與文化零售DNA是破題關鍵。K11 musea多元文化生活區模式，為孵化未來影院帶來新啟示：跳出單壹消費場景，將社交、購物、餐飲與藝術引入影院。 在K11 Art House中，OFT與UA突破性引入音樂商店、開放式酒吧、展覽空間、演出中心、個性化熟人社交服務，至少五種消費業態，構建出壹個復合型消費場景。 與此同時，要成為真正意義上的“娛樂綜合體”，不僅要有新商業邏輯搭建出來的空間敘事框架，還需要設計師從空間情境、商業美學等多重維度去實踐。 在空間情境與商業美學層面，香港的繁忙與擁擠對應開放和包容，多重文化在這裏交融、生長，設計師深諳陌生感所帶來的化學反應，因此在設計中反行其道,選取遙遠凈土——瑞士雪山的生活片段，把傳統風格山居建築搬到現代化商業空間之中，以喚醒香港居民精神上對「自然生活」的渴求。 OFT用重復建築元素，把原本無關的物質組合、拼接，形成壹個整體空間，在新的感官平衡中，完成對人文與自然的重塑。
Website	oftinteriors.com
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