Communication

OLIVE YOUNG THANK YOU GIFT

Extra Form

Country	Korea
Year	2021
Award	WINNER
Affiliation	CJ OLIVE YOUNG
Designer	Hyungjin Lim, Yoonbin Go
Description(English)	'THANK YOU Gift' is a gift that expresses gratitude to Olive Young members. It is composed of products of the brand selected as 'Olive Young Clean Beauty'. 'Olive Young Clean Beauty' sets its own standards for the first time in the industry, and gives a selection mark to brands that consider cosmetic ingredients, environment, and ethics. The package was made of eco-friendly pulp, and the shape of the product was made to be exposed to minimize unnecessary space. In addition, soy ink(vegetable oil) was used in the printed material to give a message about eco-friendliness.
Description(Native)	'THANK YOU Gift'는 올리브영 회원들을 대상으로 감사의 마음을 담아 드리는 선물입니다. 연 2회, 시즌과 트렌드를 고려하고 고객 니즈를 반영한 상품들을 선정하여 패키지를 디자인합니다. 이번 2021 상반기 'THANK YOU Gift'는 '올리브영 클린뷰티'로 선정된 브랜드의 상품으로 구성하였습니다. 자신의 신념과 가치관에 따라 소비하는 '미닝 아웃(Meaning Out)' 트렌드를 반영한 '올리브영 클린뷰티'는 업계 최초로 자체 기준을 정립하고, 화장품 성분과 환경, 윤리를 고려한 브랜드에 선정 마크(엠블럼)를 부여합니다. 이러한 브랜드의 가치를 담아내기 위해 패키지를 친환경 펄프로 만들었고, 제품의 형태가 그대로 드러나게 제작하여 필요 없는 공간을 최소화하였습니다. 또한 인쇄물에는 소이잉크(식물성 기름)를 사용하여 친환경에 대한 메시지를 부여했습니다.
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