Industrial

Aurora

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	Beifa Group Co Ltd
Designer	Fan Yumeng
Description(English)	The goal of this design is to provide students with a durable decompression pen. With the elements of straight line, the design of the whole pen is presented in the simplest way, and the simple and replaceable pen clip decorates the whole pen. There is an extended ink visible window at the pen holder, and four big to small dots protrusion are arranged equidistant on the side, which can reduce the pressure when pressing and rubbing with the finger. In use, as the ink drops, the corresponding dot gradually becomes smaller, which makes the resonance between users and products.
Description(Native)	作为行业领先的在线教育公司，我们深知好的学习用品对学生学习的专注度和高效性有很大的帮助。基于学生的日常需求，我们想为学生提供一款满足超长书写、手感顺滑的优质直液笔。目前市面上的直液笔大多出墨量极大、且易洇染不速干，导致污染卷面，不适合学生在作业和考场上使用。 本次设计的目标是让学生拥有一款耐用解压的直液笔。以最简约的方式呈现整笔设计，这是将概念转化为其本质，把功能摆在第一位。笔芯可替换，墨水用完可直接买笔芯旋转替换，操作简易。通直的笔身，可容纳大容量笔芯，书写长度长。笔杆和笔帽采用ABS和PPS材料，抗摔耐磨，长时间使用不易损坏。延长这支笔使用寿命，都是为了实践可持续发展理念。除了环保，用户体验也很重要的，整笔磨砂处理，细腻的质感，坚固、耐磨的外壳，用最小的成本给予用户高级的使用感受。简洁且厚实的小笔夹，独具一格，而且采用了可更换式设计，增加后期产品开发的可延续性。笔杆处有着可视窗设计，侧边排列四个由大到小的凸起圆点（当用指肚按压摩擦时可减轻压力），使用时随着墨水减少凸点也逐渐变小，直观感受到墨水变化，使用户和产品之间产生共鸣。
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