Communication

Miwon Font An old letter tastes better

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	DAESANG
Affiliation	STUDIOK110
Designer	STUDIOK110, Leedotype
Description(English)	‘Miwon Font’ is a font developed by Korea’s most representative seasoning brand Miwon. Miwon has created and maintained a logotype with a unique structural quality that helped position the brand since 1956; however, with the lack of an appropriate font, there was a difficulty in projecting a unified brand identity while preserving the visual legacy throughout. Designed based on Miwon’s logotype, ‘Miwon Font’ will work as a vessel to enhance and expand visual unity of the brand. The font was distributed free of cost so that anyone in need could have access to the font just as anyone could use Miwon seasoning on any food.
Description(Native)	미원체는 한국의 대표적인 조미료 브랜드인 미원의 브랜드 폰트입니다. 미원은 1956년부터 현재까지 형태적 특징이 꾸준히 유지된 로고를 보유하고 있지만, 이런 시각적 자산를 보조해줄 수 있는 적절한 서체를 가지고 있지 않아 일관된 브랜드 아이덴티티를 보여주는 것에 어려움이 있었습니다. 미원체는 미원의 로고를 모티브로 제작해 브랜드 아이덴티티의 일관성을 강화하고, 확장하는 재료로 사용될 수 있습니다. 또한 누구나, 어느 요리에든, 쉽게 맛을 낼 수 있도록 하는 미원의 컨셉처럼 미원체 역시 누구나 쉽게 사용할 수 있도록 무료로 배포되었습니다. 많은 사람들이 미원체를 사용할수록, 그들에게 미원 브랜드의 이미지 역시 긍정적으로 자리잡을 것입니다.
Website	www.studiok110.com
Positive Comments

1. in Industrial
   

   BRUSE

2. in Industrial
   

   EPICURSUS

3. in Industrial
   

   EASY TRIP

4. in Industrial
   

   Recyclable Battery Package

5. in Space
   

   Enchanting Snowflakes Christmas Installation

6. in Industrial
   

   Bonocle braille phygital device

7. in Space
   

   Mine Shade

8. in Space
   

   Gathered Pieces

9. in Communication
   

   Miwon Font An old letter tastes better

10. in Industrial
    

    Overall hidden button sports water cup

11. in Industrial
    

    Outdoor travel cutlery box

12. in Industrial
    

    mosery

13. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

14. in Space
    

    Made Lim

15. in Industrial
    

    Eye Care Stick

16. in Industrial
    

    mini washer and dryer

17. in Communication
    

    Bank of Taiwan

18. in Space
    

    Mancave

19. in Space
    

    Magma Hot Pot

20. in Space
    

    MaruMaru Lash

21. in Communication
    

    Tealog

22. in Space
    

    Immersion in light and shadow

23. in Space
    

    Just Right

24. in Communication
    

    ROMANMEAL Whole Grain Breads

25. in Space
    

    Feastia

26. in Industrial
    

    STAGE

27. in Industrial
    

    SIDANDA KIDS Baby Shape Pillow

28. in Industrial
    

    Baby professional anti colic bottle set

Designed by sketchbooks.co.kr / sketchbook5 board skin