JASON PARK has worked as a product designer and Future concept designer in the IT and Electronics Industries. After 7 years at LG Group, where he developed various products, He joined the Global Company thebrewerydesign Consulting as a Business Designer in Richmond Park, UK. Later, He took on the role of Design Strategy Manager at Samsung Electronics Design Management Center. Over the course of 19 years, He has undertaken various strategic tasks in the areas of Next-Generation Design and Advanced Design Research that Corporate Design needs to prepare for in advance. He actively participates in cross-functional teams within the company, contributing to Integrated project management and the creation of Strategic Content.

In the rapidly growing fields of Software Competition and AI growth, there is an increasing demand for Digital and Sustainable Innovation, including New Business Models and Customer Experience Design, to ensure the Sustainability of Design Innovation. This calls for more challenges and failures from us. He believes that the output of Design should provide Customers with New Experiences or Express New Values. Therefore, designers must first understand the Customers and collaborate with Artists, Creative thinkers, and Innovators. Design strategy, as an alternative to transform the world we live in into a more sustainable and desirable one, involves setting direction through repetitive preliminary research, identifying possible opportunity areas, and implementing the true value of Design through Creativity.