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EXHIBITION


Industrial

Yijin Jiu Packaging

Extra Form
Country China
Year 2017
Award WINNER
Client Ningbo Haishuo Biotechnology Co.,Ltd
Affiliation Zhejiang Fashion Institute of Technology
Designer Dabin Yao, Ming Mao
Description(English) The packaging design of this wine has take into account using the masculine color of black and gold for highlighting the strong and power of men, and the composing of triangular figure has the visual impression of men with fortitude and robust character. Difficulty of this design project is the relationship between the minimalist design of graphics and color and the product characteristic. Most of Chinese medicinal liquors all use many traditional graphics and rich colors. We changed the traditional form, using the most direct and straightforward design.
Description(Native) 这个包装设计作品采用了内外包装形式,内包装使用了陶瓷酒瓶便于液体产品储存,外包装使用彩色印刷瓦楞纸,适合运输并对内包装进行保护。在包装视觉设计中采用几何图形,只有金色和黑色两种颜色,视觉效果简介明确。“易筋酒”是中医滋补类酒,由于其对男性的滋补作用的产品特性,所以在包装设计时考虑使用了黑色与金色来突出男性的坚强与力量,三角形图形构成男性刚毅的视觉形象。 在设计包装过程中,我们分析了产品的自身特征,包括性状、颜色,消费目标人群以及产品价格。考虑到以上的各个因素,定位了包装的材料、工艺、形态,在设计上考虑到产品针对的客户人群,在设计色彩与图形上体现产品所针对的目标,在包装视觉效果上进行了概括化处理,强调整体与直白的视觉体验,表现出更有价值的商业特性。 这个设计项目的困难是图形、色彩极简设计与产品特性之间的关系。大多数中药酒都是使用较多的传统图形和丰富的色彩,我们改变了这种传统形式,使用了最为直接和直白的设计表达方式。
  1. Nebula

  2. Kia Niro App

  3. BEKIT

  4. DOAS

  5. Hydro-charger

  6. IoT Compact electronic Key

  7. Small type 3Kw Solar PCS

  8. Smart Beauty care system Hifu

  9. Smart WallPad

  10. Stop! Smombie

  11. Visque Samrt

  12. Water World

  13. Water World

  14. Wrist pads for children

  15. UV shoe cabinet

  16. Yijin Jiu Packaging

  17. black centipede shoe

  18. F-lightChair

  19. Help Nap

  20. illusion stool

  21. JOINT (The magic of love)

  22. KODAK Photo Printer Dock

  23. Orchid Spoon & Fork

  24. PUZZLE TAMPING MAT

  25. Birth of the ocean

  26. Black Lotus

  27. Hand lantern holder safety helmet

  28. STEPUP CHAIR

  29. TurnRing

  30. 2in1 Kitchen Funnel

  31. 4Color-charger

  32. A comfortable driver

  33. A crescent moon

  34. All in one COOKWARE

  35. AN INNOVATIVE AND FLEXIBLE UTENSIL

  36. Angle Pot

  37. Blue-tape

  38. Cylindrical emergency kit

  39. Ear fun- Thermometer

  40. EARTH

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