Industrial

Yijin Jiu Packaging

Extra Form

Country	China
Year	2017
Award	WINNER
Client	Ningbo Haishuo Biotechnology Co.,Ltd
Affiliation	Zhejiang Fashion Institute of Technology
Designer	Dabin Yao, Ming Mao
Description(English)	The packaging design of this wine has take into account using the masculine color of black and gold for highlighting the strong and power of men, and the composing of triangular figure has the visual impression of men with fortitude and robust character. Difficulty of this design project is the relationship between the minimalist design of graphics and color and the product characteristic. Most of Chinese medicinal liquors all use many traditional graphics and rich colors. We changed the traditional form, using the most direct and straightforward design.
Description(Native)	这个包装设计作品采用了内外包装形式，内包装使用了陶瓷酒瓶便于液体产品储存，外包装使用彩色印刷瓦楞纸，适合运输并对内包装进行保护。在包装视觉设计中采用几何图形，只有金色和黑色两种颜色，视觉效果简介明确。“易筋酒”是中医滋补类酒，由于其对男性的滋补作用的产品特性，所以在包装设计时考虑使用了黑色与金色来突出男性的坚强与力量，三角形图形构成男性刚毅的视觉形象。 在设计包装过程中，我们分析了产品的自身特征，包括性状、颜色，消费目标人群以及产品价格。考虑到以上的各个因素，定位了包装的材料、工艺、形态，在设计上考虑到产品针对的客户人群，在设计色彩与图形上体现产品所针对的目标，在包装视觉效果上进行了概括化处理，强调整体与直白的视觉体验，表现出更有价值的商业特性。 这个设计项目的困难是图形、色彩极简设计与产品特性之间的关系。大多数中药酒都是使用较多的传统图形和丰富的色彩，我们改变了这种传统形式，使用了最为直接和直白的设计表达方式。

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