English

EXHIBITION



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Extra Form
Country China
Year 2017
Award BRONZE WINNER
Client MOBILE.TAIL
Affiliation MOBILE.TAIL CHINA
Designer MOBILE.TAIL CREATIVE CENTER, SEOUL
Description(English) Mobile-tail is a studio that designs mobile accessories. We needed a flexible identity that can accommodate a wide variety of materials such as plastic, metal, fabric, silicone, and glass, as well as large and small sizes. Reflecting these environmental needs and the minimal and straightforward image pursued by the product identity of the mobile tail, we have constructed an alphabetic system that can be easily perceived in a 5x5 square grid and designed symbols and graphic motif patterns based on it. This symbol and logo type will be displayed in a variety of materials or media (channels) along with our mobile tail business.
Description(Native) 모바일테일은 ‘A part of your gadgets’이라는 슬로건 아래 모바일 악세서리를 디자인하는 스튜디오입니다. 우리는 모바일 악세서리 특성상 플라스틱, 메탈, 패브릭, 실리콘, 글라스 등 굉장히 다양한 소재와 크고 작은 사이즈에 가변적으로 대응할 수 있는 간단한 플랙서블 아이덴티티가 필요하였습니다. 이러한 환경적 필요성과 모바일테일의 Product Identity가 추구하는 미니멀하고 직선적인 이미지를 반영하여 우리는 단지 5x5 스퀘어 그리드 안에서 쉽게 인지될 수 있는 알파벳 시스템을 구축하고 그것을 기반으로 심볼과 그래픽 모티브 패턴을 디자인하였습니다. 이 심볼과 로고타입은 우리의 모바일테일 비즈니스와 함께 굉장히 다양한 소재 혹은 매체(채널)를 통하여 다양하게 보여질 것 입니다.
Website www.mobile-tail.com
  1. The Warm Concept

  2. Yao Jian Zhu

  3. Blizzard Cinema

  4. Extended lines

  5. STUDY COMB

  6. Blue Wind

  7. Paris Composition

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  9. The Masterpiece

  10. Unobstructed freedom

  11. Welcome and Illusion

  12. Transmission-Field tandem

  13. A campaign to educate and distribute ‘Yellow Card’

  14. Baird Oral Products Packaging

  15. CROCODILE LADY Rebranding Project

  16. Impactamin- vitamin package

  17. L.POINT PET MANIAC Advertising

  18. Mobile-tail Brand Identity

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  20. Tor Manish Brand Design

  21. Village11factory Makeup Packaging

  22. A corporate brochure for a web solutions company

  23. PRORIL Brand Design

  24. Severance Han Implant Clinic

  25. the beginning of Korean Celebration, Society M

  26. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  27. 2PM CONCERT '6Nights'

  28. workshop boardgames

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  32. DOAS

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  35. Small type 3Kw Solar PCS

  36. Smart Beauty care system Hifu

  37. Smart WallPad

  38. Stop! Smombie

  39. Visque Samrt

  40. Water World

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