English

EXHIBITION



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Extra Form
Country KOREA
Year 2017
Award BRONZE WINNER
Client LOTTE Members
Affiliation LOTTE Members
Designer Lim, Jihyeon
Description(English) We would like to represent humorous and cuddly pet images with the concept of “LOVE”. It expresses warmth, love and the joy of donation in the end of season. “L.POINT Maniac” is one of the membership services, where can allow members to enjoy special benefits by joining a variety of interesting clubs.The first round of the “L.POINT PET Maniac” was held in December 2016. The selected members have received a premium magazine and a homemade snack set for their loving animals. In return for this service, three thousand points were paid for the club fee, the amount was donated to the Korean Red Cross in order to help people in need.
Description(Native) L.POINT PET 매니아 광고는 ‘LOVE’를 컨셉으로 제작되었습니다. ‘연말 기부’의 따뜻한 이미지를 표현하였습니다. ‘L.POINT 매니아’는 L.POINT 회원을 위한 클럽 제도로, 관심 있는 분야의 클럽에 가입하고 맞춤형 혜택을 누릴 수 있는 서비스입니다. 2016년 12월 연말 시즌, ‘L.POINT PET 매니아 시즌 1’이 론칭 되었습니다. 가입 회원은 프리미엄 반려동물 잡지 및 수제 간식 세트와 함께 반려동물에 관한 유익한 온라인 정보를 제공 받았습니다. 이들의 가입비는 L.POINT 3,000P(3,000원 상당)이며, 대한적십자사에 전액 기부되어 비수급 빈곤층 이웃을 돕는 의미있는 일에 쓰였습니다.
  1. The Warm Concept

  2. Yao Jian Zhu

  3. Blizzard Cinema

  4. Extended lines

  5. STUDY COMB

  6. Blue Wind

  7. Paris Composition

  8. The Delicacy Seen in Original

  9. The Masterpiece

  10. Unobstructed freedom

  11. Welcome and Illusion

  12. Transmission-Field tandem

  13. A campaign to educate and distribute ‘Yellow Card’

  14. Baird Oral Products Packaging

  15. CROCODILE LADY Rebranding Project

  16. Impactamin- vitamin package

  17. L.POINT PET MANIAC Advertising

  18. Mobile-tail Brand Identity

  19. PAYO

  20. Tor Manish Brand Design

  21. Village11factory Makeup Packaging

  22. A corporate brochure for a web solutions company

  23. PRORIL Brand Design

  24. Severance Han Implant Clinic

  25. the beginning of Korean Celebration, Society M

  26. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  27. 2PM CONCERT '6Nights'

  28. workshop boardgames

  29. Nebula

  30. Kia Niro App

  31. BEKIT

  32. DOAS

  33. Hydro-charger

  34. IoT Compact electronic Key

  35. Small type 3Kw Solar PCS

  36. Smart Beauty care system Hifu

  37. Smart WallPad

  38. Stop! Smombie

  39. Visque Samrt

  40. Water World

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