English

EXHIBITION



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Extra Form
Country Korea
Year 2017
Award BRONZE WINNER
Client LOTTE Members
Affiliation LOTTE Members
Designer Lim, Jihyeon
Description(English) We would like to represent humorous and cuddly pet images with the concept of “LOVE”. It expresses warmth, love and the joy of donation in the end of season. “L.POINT Maniac” is one of the membership services, where can allow members to enjoy special benefits by joining a variety of interesting clubs.The first round of the “L.POINT PET Maniac” was held in December 2016. The selected members have received a premium magazine and a homemade snack set for their loving animals. In return for this service, three thousand points were paid for the club fee, the amount was donated to the Korean Red Cross in order to help people in need.
Description(Native) L.POINT PET 매니아 광고는 ‘LOVE’를 컨셉으로 제작되었습니다. ‘연말 기부’의 따뜻한 이미지를 표현하였습니다. ‘L.POINT 매니아’는 L.POINT 회원을 위한 클럽 제도로, 관심 있는 분야의 클럽에 가입하고 맞춤형 혜택을 누릴 수 있는 서비스입니다. 2016년 12월 연말 시즌, ‘L.POINT PET 매니아 시즌 1’이 론칭 되었습니다. 가입 회원은 프리미엄 반려동물 잡지 및 수제 간식 세트와 함께 반려동물에 관한 유익한 온라인 정보를 제공 받았습니다. 이들의 가입비는 L.POINT 3,000P(3,000원 상당)이며, 대한적십자사에 전액 기부되어 비수급 빈곤층 이웃을 돕는 의미있는 일에 쓰였습니다.
  1. Soundrise Design Pavilion

  2. Soundrise Headquarter

  3. The Warm Concept

  4. Yao Jian Zhu

  5. Blizzard Cinema

  6. Extended lines

  7. STUDY COMB

  8. Blue Wind

  9. Paris Composition

  10. The Delicacy Seen in Original

  11. The Masterpiece

  12. Unobstructed freedom

  13. Welcome and Illusion

  14. Transmission-Field tandem

  15. A campaign to educate and distribute ‘Yellow Card’

  16. Baird Oral Products Packaging

  17. CROCODILE LADY Rebranding Project

  18. Impactamin- vitamin package

  19. L.POINT PET MANIAC Advertising

  20. Mobile-tail Brand Identity

  21. PAYO

  22. Tor Manish Brand Design

  23. Village11factory Makeup Packaging

  24. A corporate brochure for a web solutions company

  25. PRORIL Brand Design

  26. Severance Han Implant Clinic

  27. the beginning of Korean Celebration, Society M

  28. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  29. 2PM CONCERT '6Nights'

  30. workshop boardgames

  31. Nebula

  32. Kia Niro App

  33. BEKIT

  34. DOAS

  35. Hydro-charger

  36. IoT Compact electronic Key

  37. Small type 3Kw Solar PCS

  38. Smart Beauty care system Hifu

  39. Smart WallPad

  40. Stop! Smombie

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