Extra Form
Country KOREA
Year 2017
Client LOTTE Members
Affiliation LOTTE Members
Designer Lim, Jihyeon
Description(English) We would like to represent humorous and cuddly pet images with the concept of “LOVE”. It expresses warmth, love and the joy of donation in the end of season. “L.POINT Maniac” is one of the membership services, where can allow members to enjoy special benefits by joining a variety of interesting clubs.The first round of the “L.POINT PET Maniac” was held in December 2016. The selected members have received a premium magazine and a homemade snack set for their loving animals. In return for this service, three thousand points were paid for the club fee, the amount was donated to the Korean Red Cross in order to help people in need.
Description(Native) L.POINT PET 매니아 광고는 ‘LOVE’를 컨셉으로 제작되었습니다. ‘연말 기부’의 따뜻한 이미지를 표현하였습니다. ‘L.POINT 매니아’는 L.POINT 회원을 위한 클럽 제도로, 관심 있는 분야의 클럽에 가입하고 맞춤형 혜택을 누릴 수 있는 서비스입니다. 2016년 12월 연말 시즌, ‘L.POINT PET 매니아 시즌 1’이 론칭 되었습니다. 가입 회원은 프리미엄 반려동물 잡지 및 수제 간식 세트와 함께 반려동물에 관한 유익한 온라인 정보를 제공 받았습니다. 이들의 가입비는 L.POINT 3,000P(3,000원 상당)이며, 대한적십자사에 전액 기부되어 비수급 빈곤층 이웃을 돕는 의미있는 일에 쓰였습니다.
  1. Bright and Fierce

  2. Dubu House

  3. Gratification and Consciousness in Living

  4. HOTEL THE Grandee

  5. Inuo Mental Hospital

  6. Lights across the Tree

  7. Lotus Farm

  8. Lounge 18

  9. Metallic Ocean Myth

  10. Modern British Industrialism

  11. Soundrise Design Pavilion

  12. Soundrise Headquarter

  13. The Warm Concept

  14. Yao Jian Zhu

  15. Blizzard Cinema

  16. Extended lines


  18. Blue Wind

  19. Paris Composition

  20. The Delicacy Seen in Original

  21. The Masterpiece

  22. Unobstructed freedom

  23. Welcome and Illusion

  24. Transmission-Field tandem

  25. A campaign to educate and distribute ‘Yellow Card’

  26. Baird Oral Products Packaging

  27. CROCODILE LADY Rebranding Project

  28. Impactamin- vitamin package

  29. L.POINT PET MANIAC Advertising

  30. Mobile-tail Brand Identity

  31. PAYO

  32. Tor Manish Brand Design

  33. Village11factory Makeup Packaging

  34. A corporate brochure for a web solutions company

  35. PRORIL Brand Design

  36. Severance Han Implant Clinic

  37. the beginning of Korean Celebration, Society M

  38. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  39. 2PM CONCERT '6Nights'

  40. workshop boardgames

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