Communication

KAOHUO Logo

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Fine Arts Department of Hangzhou Normal University
Designer	Lin Guosheng (林国胜）, Hu Bin（胡 彬）
Description(English)	1. The main body of the logo is composed of two characters—“bake” and “goods”（“烤”“货”）, which is a symbol of the compound characters. 2. “火(Fire)” in the “烤(bake)” vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.
Description(Native)	1、 标志主体由“烤”“货”二字组成图形，是合文标志。 2、 “烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态 3、 合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合，形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。

1. in Industrial
   

   Small type 3Kw Solar PCS

2. in Industrial
   

   Smart Beauty care system Hifu

3. in Industrial
   

   Smart WallPad

4. in Industrial
   

   Stop! Smombie

5. in Industrial
   

   Visque Samrt

6. in Industrial
   

   Water World

7. in Industrial
   

   Water World

8. in Industrial
   

   Wrist pads for children

9. in Industrial
   

   UV shoe cabinet

10. in Industrial
    

    Yijin Jiu Packaging

11. in Industrial
    

    black centipede shoe

12. in Industrial
    

    F-lightChair

13. in Industrial
    

    Help Nap

14. in Industrial
    

    illusion stool

15. in Industrial
    

    JOINT (The magic of love)

16. in Industrial
    

    KODAK Photo Printer Dock

17. in Industrial
    

    Orchid Spoon & Fork

18. in Industrial
    

    PUZZLE TAMPING MAT

19. in Industrial
    

    Birth of the ocean

20. in Industrial
    

    Black Lotus

21. in Industrial
    

    Hand lantern holder safety helmet

22. in Industrial
    

    STEPUP CHAIR

23. in Industrial
    

    TurnRing

24. in Industrial
    

    2in1 Kitchen Funnel

25. in Industrial
    

    4Color-charger

26. in Industrial
    

    A comfortable driver

27. in Industrial
    

    A crescent moon

28. in Industrial
    

    All in one COOKWARE

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