Communication

KAOHUO Logo

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Fine Arts Department of Hangzhou Normal University
Designer	Lin Guosheng (林国胜）, Hu Bin（胡 彬）
Description(English)	1. The main body of the logo is composed of two characters—“bake” and “goods”（“烤”“货”）, which is a symbol of the compound characters. 2. “火(Fire)” in the “烤(bake)” vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.
Description(Native)	1、 标志主体由“烤”“货”二字组成图形，是合文标志。 2、 “烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态 3、 合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合，形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。

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