Communication

Brand Identity Younghi Pagh-Paan International Composition Prize

Extra Form

Area	Germany
Year	2017
Award	WINNER
Client	korean cultural center berlin
Affiliation	Koreanisches Kulturzentrum
Designer	Youngju Choi
Description(English)	in December 2016, the award ceremony and the laureate concert of the first Younghi Pagh-Paan International Composition Prize with the Gyeonggi Orchestra were carried out in the Berliner Philharmonie. This Prize is an award for contemporary music which is given to young composers who write a piece of music for traditional Korean and Western instruments. As a brand logo, the Jeongganbo was used which was invented by the Korean king Sejong and is the oldest Eastern notation system to indicate the height and length of musical notes. In order to visualize the intensity of contemporary music, a severe contrast between red and black was chosen.
Description(Native)	2016년 12월, 제 1회 국제 박영희 작곡상 수상식과 함께 베를린필하모니 캄머홀에서 경기도립 국악단의 수상작 연주회가 개최되었습니다. 이 상은 한국 전통 악기와 서양 악기를 아름답게 어우른 연주자에게 주는 현대 음악상 입니다. 조선 세종이 창안한, 동양에서 가장 오래된 유량악보인 정간보를 브랜드 로고로 표현하였고, 현대음악의 긴장감을 시각화 하기 위해 강렬한 레드와 블랙을 대비시켰습니다. 2017년에도 제 2회 국제 박영희 작곡상 수상연주회가 베를린필하모니에서 개최될 예정입니다.

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