Communication

Brand Identity Younghi Pagh-Paan International Composition Prize

Extra Form

Country	Germany
Year	2017
Award	WINNER
Client	korean cultural center berlin
Affiliation	Koreanisches Kulturzentrum
Designer	Youngju Choi
Description(English)	in December 2016, the award ceremony and the laureate concert of the first Younghi Pagh-Paan International Composition Prize with the Gyeonggi Orchestra were carried out in the Berliner Philharmonie. This Prize is an award for contemporary music which is given to young composers who write a piece of music for traditional Korean and Western instruments. As a brand logo, the Jeongganbo was used which was invented by the Korean king Sejong and is the oldest Eastern notation system to indicate the height and length of musical notes. In order to visualize the intensity of contemporary music, a severe contrast between red and black was chosen.
Description(Native)	2016년 12월, 제 1회 국제 박영희 작곡상 수상식과 함께 베를린필하모니 캄머홀에서 경기도립 국악단의 수상작 연주회가 개최되었습니다. 이 상은 한국 전통 악기와 서양 악기를 아름답게 어우른 연주자에게 주는 현대 음악상 입니다. 조선 세종이 창안한, 동양에서 가장 오래된 유량악보인 정간보를 브랜드 로고로 표현하였고, 현대음악의 긴장감을 시각화 하기 위해 강렬한 레드와 블랙을 대비시켰습니다. 2017년에도 제 2회 국제 박영희 작곡상 수상연주회가 베를린필하모니에서 개최될 예정입니다.

1. in Space
   

   Molecular Cuisine

2. in Space
   

   SIP TEA IS ELEGANT

3. in Space
   

   THE FOUR SEASONS

4. in Space
   

   DOMA-Lobby Stretched

5. in Space
   

   Embrace

6. in Space
   

   Jenga Windows

7. in Space
   

   KEIUN BUILDING

8. in Space
   

   KOKO Store

9. in Space
   

   MARU

10. in Space
    

    PISSARRO SPA

11. in Space
    

    POETIC LANDSCAPES

12. in Space
    

    Pure

13. in Space
    

    Secret Garden

14. in Space
    

    Skynet

15. in Space
    

    Taichi

16. in Space
    

    Times Ocean Club House

17. in Space
    

    Vibration

18. in Space
    

    YI-XI-ZHI-JIAN (The space of Art therapy)

19. in Communication
    

    H-Point (HP) and Mind Point (MP)

20. in Communication
    

    Isn’t it great to be Alive!

21. in Communication
    

    Moérie - Beauty Care

22. in Communication
    

    Promes Brand Design

23. in Communication
    

    China Tea Branding & Packaging Design

24. in Communication
    

    Holly II Restaurant Brand Identity

25. in Communication
    

    Brand Identity Younghi Pagh-Paan International Composition Prize

26. in Communication
    

    Eogiya diyeocha

27. in Communication
    

    Frame in Winter

28. in Communication
    

    From scratch-the design of the exhibition

Designed by sketchbooks.co.kr / sketchbook5 board skin