Communication

H-Point (HP) and Mind Point (MP)

Extra Form

Country	Korea
Year	2017
Award	WINNER
Client	KWANG DONG PHARMACEUTICAL CO., LTD.
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Lee sang min, Koo Sung Mo, Kang tae wook, Kim Ji hyun, Kim Kwang youn
Description(English)	H-Point (HP) and Mind Point (MP) are familiar words appearing in games enjoyed by young people in their teenage years, and 20s, and they also refer to medicinal beverages enhancing the body (physical strength) and the spirit (mind power). The bottle was designed based on a motif of medicinal beverage shape as seen in the game, and red color and blue color representing HP and Mind Point were used in the label design to express the image of H-Point and Mind Point in the game as ascending and radiating graphic, and icons were adopted to enhance design concept.
Description(Native)	에이치포인트(HP)와 마인드포인트(MP)는 10대~20대 젊은층이 즐기는 게임에 등장하는 친숙한 단어로, 게임상에서 육체(체력)와 정신(마력)을 증진시키는 물약 입니다. 에이치포인트(HP), 마인드포인트(MP)는 저칼로리, 무 카페인, 무색소의 건강한 탄산음료 입니다. 게임상의 물약의 형태를 모티브로 용기를 디자인 하였고, 라벨 디자인은 에이치포인트(HP)와 마인드포인트(MP)를 대표하는 레드와 블루 컬러를 사용하여 상승 및 발산하는 그래픽으로써 게임속의 에이치포인트(HP)와 마인드포인트(MP)의 이미지표현과 아이콘 등을 이용하여 디자인컨셉을 강화 하였습니다.

1. in Space
   

   Molecular Cuisine

2. in Space
   

   SIP TEA IS ELEGANT

3. in Space
   

   THE FOUR SEASONS

4. in Space
   

   DOMA-Lobby Stretched

5. in Space
   

   Embrace

6. in Space
   

   Jenga Windows

7. in Space
   

   KEIUN BUILDING

8. in Space
   

   KOKO Store

9. in Space
   

   MARU

10. in Space
    

    PISSARRO SPA

11. in Space
    

    POETIC LANDSCAPES

12. in Space
    

    Pure

13. in Space
    

    Secret Garden

14. in Space
    

    Skynet

15. in Space
    

    Taichi

16. in Space
    

    Times Ocean Club House

17. in Space
    

    Vibration

18. in Space
    

    YI-XI-ZHI-JIAN (The space of Art therapy)

19. in Communication
    

    H-Point (HP) and Mind Point (MP)

20. in Communication
    

    Isn’t it great to be Alive!

21. in Communication
    

    Moérie - Beauty Care

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    Promes Brand Design

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    China Tea Branding & Packaging Design

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    Holly II Restaurant Brand Identity

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    Brand Identity Younghi Pagh-Paan International Composition Prize

26. in Communication
    

    Eogiya diyeocha

27. in Communication
    

    Frame in Winter

28. in Communication
    

    From scratch-the design of the exhibition

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