Communication

the eyes

Extra Form

Area	KOREA
Year	2017
Award	WINNER
Client	Chungjungwon
Affiliation	Hongik University, Dong-a University, m1655 Creative Lab, Studio Krein, Creative boutique 'Khap'
Designer	Jongmin Kim, Jaewook Shin, Oe-seop Kwak, Donghun Cae, Juri Shin
Description(English)	the accidental reflection on the soy sauce's package(strong taste) looks like a strong guy’s eyes.
Description(Native)	우연히 제품 표면에 비친 리플랙션이 마치 거친 남자의 강렬한 눈빛을 연상케 한다. 이러한 우연의 비쥬얼을 통해 진간장 '강한 맛'이라는 메세지를 전달하고자 하였다.

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