Communication

BOLD(Man cave)Brand Book & Welcome Package design

Extra Form

Country	Korea
Year	2017
Award	WINNER
Affiliation	Hansung university
Designer	LEE SUNGHEE
Description(English)	BOLD is aimed at the "Man Cave" idea - a composite shopping & culture space, wholly for men. BOLD bases its brand image on magnanimity, just as the name says. The concept of BOLD's welcome package is 'coal'. Gel stone and coats of finish were used to reproduce the form and color of non-processed lumps of coal, . Through this, the first encounter with the brand is powerfully imprinted through the unique rough feel and reflected light. The coal decision was embodied and the form of the package and the unique diagonal pattern were formulated, followed by luxurious weight and moderate tension being imbued through modest black & white coloring,
Description(Native)	BOLD는 온전히 남자를 위한 쇼핑,문화 복합공간 ‘맨케이브’를 지향합니다. 새롭게 떠오르는 소비집단인 ‘남성’에 대한 연구와 배려에서 출발하는 ‘BOLD’는 이름의 뜻 그대로 담대함과 절제를 브랜드이미지의 바탕으로 합니다. ‘BOLD’의 웰컴패키지의 컨셉은 ‘석탄’입니다. 가공되지 않은 석탄덩어리의 형태와 빛깔을 재현하기 위하여 젤스톤과 유광도료 피니시를 사용하였습니다. 이를 통해 특유의 거친 촉감과 반사광을 통해 브랜드와의 첫만남을 강하게 각인시킵니다. 또한 석탄결정을 형상화하여 패키지의 형태와, 특유의 사선패턴을 형성하였고. 절제된 블랙&화이트 컬러를 통해 고급스러운 무게감과 적당한 긴장감을 부여합니다.
Website	www.facebook.com/leesunghee

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