Communication

The smell of grandma's house

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	university of jinan
Designer	Wang GangWei
Description(English)	“独在异乡为异客，每逢佳节倍思亲”When we grow up, we leave our hometown to fight in a foreign country. We often think of our childhood memories. The visual image system of this catering takes the earth stove, stone mill, thresher and other design elements in the childhood memory as the design elements, which gives us the taste of our hometown in a foreign country and reminds us of our childhood memories. Being in it, it seems that we have returned to the hometown of our childhood, returned to the friendly grandma's side, and gave our family a sense of belonging.
Description(Native)	“独在异乡为异客，每逢佳节倍思亲”这是一套通过儿时姥姥家的记忆传达家乡味道的餐饮视觉形象系统。长大后我们离开家乡在异乡打拼，时常想起小时候的记忆。本款餐饮视觉形象系统以儿时姥姥家记忆中的土灶、石磨、打谷机等作为设计元素，给在异乡的我们故乡的味道，勾起我们儿时的回忆，置身在“姥姥家的味道”的餐厅中仿佛回到了儿时的故乡，回到了慈祥的姥姥身旁，给我们家的归属感。作品包含围裙、餐盘、筷子、盒子等餐饮物品，涵盖餐饮视觉形象系统的各个方面。这套“姥姥家的味道”视觉形象系统在飞速发展的“快生活”时代给人们创造回归生活、回归朴素、返朴归真的情境。传达出崇尚自然，崇尚朴素，回归生活，思念家乡“儿行千里，母担忧”的感情。
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