Industrial

MOKEE Scroll Pen

Extra Form

Country	China
Year	2021
Award	WINNER
Client	MOKEE
Affiliation	Shanghai MOKEE stationary Co., Ltd.
Designer	Zou Haoyang, Lin Zheng, Wen Mu
Description(English)	This is a pen designed for the young consumer groups in China. We hope that young people will be more willing to write with their hands instead of typing with a computer. In traditional Chinese culture, calligraphy is an art with a long history. There have been many excellent calligraphy works. Then in the digital age, people no longer write by hand. We hope to design a pen with traditional Chinese themes. Chinese consumers can think of the beauty of classical culture when they see this pen, and they are more willing to write by hand.
Description(Native)	我们收集了大量的用户反馈，发现了以下问题：1。中国消费者喜欢中国传统文化，但写作工具的设计非常现代，使人们对写作不太感兴趣。2.笔夹是用来将笔夹在笔记本上或衣服的口袋上的，以防止它很容易丢失。但现在，我们已经很少需要再携带钢笔外出办公了，在移动办公的背景下，传统钢笔笔夹的功能已经失去意义了，现在钢笔笔夹唯一还需要保留的功能是防止笔在桌子上滚动。如果它掉在地上，笔可能会被折断。 结合这些问题，我们从中国文化中寻找灵感，把钢笔的造型设计成了传统卷轴的形态，从视觉上，传承着文化的脉络和记忆，是传统艺术的再设计和新生。在钢笔的使用体验上，结合现代使用场景，我们去掉了笔夹，使整个笔更加简洁和完整，并在笔体上添加一个金属铭牌，使笔不会在桌子上滚动。 因为现代人已经不需要再带着笔移动办公了，他们都是带着电脑移动办公，所以钢笔不再需要笔夹，所以这款设计，传统笔上的笔夹被取消了，这使得整个语言更加简洁 钢笔是由高质量的铝铸造，为用户带来了舒适的体验。
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