English

EXHIBITION


Extra Form
Country China
Year 2022
Award GOLD WINNER
Affiliation Minzu University of China
Designer Chen Ruiyu
Description(English) This design is not only a simple raincoat packaging design, but also a brand LOGO and mascot design. As Deer Raincoat is a fashionable raincoat brand mainly for young people, its brand concept is "young, happy and fashionable", and it is committed to designing and manufacturing "raincoats that can make people feel good even on rainy days", the visual style of designs about Deer Raincoat is bold, avant-garde, fashionable and lively, in line with the aesthetics of young people.
Description(Native) 这个设计不仅是单纯的雨衣包装设计,同时也设计了品牌LOGO和品牌IP形象。由于Deer Raincoat是一个主要面向年轻人的时尚雨衣品牌,其品牌理念是“年轻、快乐、时尚”,并且致力于设计和制造“在雨天也能让人拥有好心情的雨衣”,所有围绕Deer Raincoat的设计的视觉风格是大胆、前卫、时尚、活泼的,符合年轻人的审美。 1.IP形象设计中的鹿是一个穿着黄色雨衣、拥有自信微笑的可爱形象,强调品牌“年轻、自信、快乐、时尚”的理念;2.整体包装风格以粗描边加明亮色块的视觉风格为主,表现“活力”与“时尚”的品牌风格;3.包装主要以象征雨天的蓝色、象征幸福和雨衣的黄色为主,辅以象征鹿的橙色和象征花朵的粉色,黑色与白色制造时尚感,视觉冲击感大,非常有品牌特点,容易被消费者记住;4.盒子的设计,特别是盒盖打开后的设计致敬了荷兰已故画家蒙德里安,“从抽象的角度理解整个自然,几何与颜色则是最有效表达出这种精神意义上的抽象式真理”,蒙德里安意味着现代主义,他就是现代主义起源时期的图腾,有他的地方,就有前沿艺术,就有对世界本源的探索。
Positive Comments
Board Pagination ‹ Prev 1 ... 23 24 25 26 27 ... 98 Next ›
/ 98
  1. EP822 Intelligent Terminal

  2. EQ510 5G Smart Portable Speed Dome

  3. HOT MELT RELIEF SCISSORS

  4. A5

  5. Elina Clinic

  6. store by jpg coffee brand interior design

  7. OHV

  8. SCOUTER Z CAM

  9. Bathed in Light

  10. Natural White

  11. HANIKUSABLOCVI

  12. White Forest

  13. Building F at Inno Matric 600

  14. MUCHA BRIDAL

  15. Floating light

  16. KAN

  17. Hemigo

  18. Start

  19. the Elements of Euclid

  20. Package Design For Deer Raincoat

  21. Fu Tea

  22. Deity Garments

  23. Flow Of Silence

  24. Eunoia plus

  25. 4paradigm Sage HyperCycle CESS

  26. IMILAB Video Doorbell

  27. UNAJIRO VI

  28. Snail Garden

Board Pagination ‹ Prev 1 ... 23 24 25 26 27 ... 98 Next ›
/ 98

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Partner & Sponser

关于我们

K设计大奖是由 DESIGNSORI Co., Ltd. 主办并举办,取消了造型的简单性和复杂性,不仅通过优秀的设计实现创意的具体化,并赋予产品创造潜力真正的价值。以这样的目标为基础,期待着由设计者,公司,设计机关及设计工作室推出最佳的设计理念,构成卓越的设计形态,制作出有创意的作品。

 

Copyright © DESIGNSORI Co., Ltd. All Rights Reserved. CEO, Doyoung Kim / Business license number : 454-86-01044 (Address) #14057, 905 49, Beolmal-ro 102beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, Korea

关于我们

  • 京畿道安养市东安区冠阳洞891,905

世界 English

  • Email : info@kdesignaward.com

韩国 Korea

  • Email : info@kdesignaward.com