Communication

BorderX Rebranding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	BorderX Co., Ltd.
Designer	Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont
Description(English)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Description(Native)	From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards.
Website	www.borderx.com
Positive Comments

1. in Industrial
   

   Combining tactile learning tool

2. in Industrial
   

   SPORT WALKER

3. in Communication
   

   Still Life Still LIves

4. in Industrial
   

   Grow with you

5. in Industrial
   

   Virtual fitting room

6. in Industrial
   

   Millo

7. in Industrial
   

   NOSSO Electric Car Charging Service

8. in Industrial
   

   DogRail

9. in Industrial
   

   Halcon Extreme sports protective gear

10. in Industrial
    

    japanese pattern ink pad

11. in Industrial
    

    DLT Construction Site Safety System

12. in Industrial
    

    GORI

13. in Industrial
    

    Stork

14. in Industrial
    

    Edge device with RGB thermal imaging camera

15. in Space
    

    MUZI HOUSE

16. in Space
    

    Victory Chapel

17. in Communication
    

    BorderX Rebranding

18. in Communication
    

    BODYFRIEND Key Value Font Pack

19. in Communication
    

    Midea smart blue

20. in Space
    

    NGH Kikkei

21. in Space
    

    Su Listen Counseling Clinic

22. in Communication
    

    Xiling AI Sign Language Platform

23. in Communication
    

    Suofeiya home collection Visual Identity

24. in Industrial
    

    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Communication
    

    Columbia 75 degree incline in Package

27. in Communication
    

    443 GARDEN Art Pattern

28. in Space
    

    Distinction

Designed by sketchbooks.co.kr / sketchbook5 board skin