Communication

85ºC Brand Design

Extra Form

Year	2015
Award	WINNER
Affiliation	Cizoo&Co.
Designer	CHIHLING WANG, ELICA TZENG, YUTING HUANG
Description(English)	Rooted in Taiwan, 85ºC has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.
Website	http://cizoo.com

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