Communication

Tiny Desk Korea Visual Branding

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	LG Uplus Corp.
Designer	Shin Ki Jung, Kim Sun Jin
Description(English)	With the concept of “Tiny But Not So Tiny Concert,” <tiny desk KOREA> offers a unique musical experience in the somewhat uncomfortable everyday space of a tiny desk. The shape of a tiny desk is recombined into simple yet distinctive main symbols. These symbols are then transformed to evoke diverse experiences that resonate musically. Elements derived from the symbols are applied to artist posters, teasers, and merchandise, establishing a consistent graphic style. Through various color combinations, a wide musical spectrum is visualized, allowing the audience to experience boundless musical magic as they enjoy their tiny concert.
Description(Native)	<tiny desk KOREA>는 “작은 책상 앞, 한계 없는 음악의 세계”라는 메시지를 컨셉으로 뮤지션에게는 다소 낯설고 불편할 수 있는 일상적인 공간의 작은 책상 앞에서 공연을 통해 뮤지션과 팬들 모두에게 색다른 음악적 경험을 주는 음악 프로그램입니다. 작은 책상의 기본 조형을 단순한 형태로 재조합하여 메인 심볼 그래픽에 적용하였고 이러한 기본 요소들을 확장 및 변형하여 음악적으로 느낄 수 있는 다양한 경험들을 표현하였습니다. 심볼에서 나온 오브젝트 요소들은 아티스트 포스터, 티저 영상, 굿즈 등 다양한 어플리케이션에 적용하여 일관된 그래픽 스타일을 구축하였고 다채로운 컬러 조합을 통해 리스너들이 느낄 수 있는 넓은 음악적 스펙트럼을 시각화하여 콘텐츠의 아이덴티티를 정립하였습니다. 이러한 비주얼 브랜딩을 통해 콘텐츠를 즐기는 리스너들에게 무한하고 한계 없는 음악적 자극을 선사하고자 합니다.
Website	www.studioxplusu.com
Positive Comments
Judging Comments	The "Tiny But Not So Tiny Concert" concept of <tiny desk KOREA> was highly valued by judges for transforming a mundane tiny desk into a unique musical experience. The design recombines the desk's shape into simple, distinctive symbols, applied across artist posters, teasers, and merchandise. This consistent graphic style, combined with diverse color palettes, effectively visualizes a wide musical spectrum, enhancing the audience's experience of boundless musical magic in an everyday setting.

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