Communication

Hanbul Cosmetics E NATURE Packaging

Extra Form

Year	2016
Award	GOLD WINNER
Client	HANBUL
Affiliation	MINIMALIST
Designer	WONCHAN LEE
Description(English)	Pursuing true naturalism in the cosmetics industry, E NATURE reinterprets the sun, the moon and the mountain peak with a modern viewpoint from Irworobongdo (Painting of Sun, Moon, and Five Peaks)and expresses the organic lines of the East as modernly as possible. The package consists of 13 lines, and each line has its own motif inspired by nature, which not only succeeds the wisdom of our ancestors who loved nature but also suggests a new type of naturalism. The whole range uses the FSC®(Forest Stewardship Council) certified paper stock and is printed with eco-friendly soy ink.
Description(Native)	E 네이처는 일월오봉도를 바탕으로 해와 달, 산봉우리를 현대적으로 재해석하여 동양의 유기적인 선을 최대한 모던하게 표현한 천연 자연주의를 표방하는 브랜드입니다. E 네이처의 브랜드 철학을 기본으로 하여 디자인된 패키지는 라인별 자연에서 영감을 받은 13개의 모티브를 잘 나타내주고 있으며 이는 자연을 사랑했던 선조들의 지혜를 계승함과 동시에 새로운 자연주의를 제시합니다. 패키지는 FSC® 인증마크를 받은 종이와 친환경 무공해 콩기름 잉크로 인쇄되어 참된 자연주의를 실현합니다.
Website	http://enatureshop.com

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