Communication

Taoyuan Good Pond

Extra Form

Country	Chinese Taipei
Year	2021
Award	WINNER
Affiliation	China University of Technology
Designer	Huang Yu Ru, Tai Yu Ling, Tseng Ping Hung, Kao Tzu Han
Description(English)	Taiwan Taoyuan is a terrain with little groundwater source, so it is not easy to get water. Our ancestors built ponds to store rainwater, It was early known as “the home of thousands ponds”. Ponds carry rich human history and precious memories, as an important ecosystem. However, these ponds are under strong threat with civilization, the ponds gradually disappeared. We developed a complete set of Visual Identity Designs for "Pond Culture" to develop the cultural and ecological promotion of the pond. Also, we planned an exhibition exclusive package to made public known about Taiwan's precious treasure, which is not known to many previously.
Description(Native)	臺灣桃園為台地地形，地下水來源少取水不易，先民用水只能仰賴雨水，後發現桃園土地多為紅壤，滲水性差，先民們便興建埤塘以儲存雨水使用，漸漸地桃園遂成為全臺灣埤塘數量最多的地區，早期更是具有著「千塘之鄉」的美稱。 埤塘不僅是臺灣的國家門面，也承載著豐富的人文歷史及記憶，更是重要的生態圈系統。但隨著文明發展，埤塘正備受威脅，都市開發及水利設施的完善都讓埤塘逐一被填平建築樓房，或是亂棄垃圾，甚至建立種電導致水質污染，埤塘的美景盛況漸漸的消失。 好桃埤想為臺灣留著這塊珍寶，將埤塘推廣到眾人眼前。我們為「埤塘文化」發展出一套完整的「活動識別設計」，以此延伸出「埤塘文化節」以達到主要宣傳的功能，目的為發展埤塘之文化與生態，同時重新賦予埤塘新意象及靈魂，創造出桃園在地小精靈—埤埤，讓埤埤帶著觀眾遊憩於埤塘之間。另外規劃出三大展區，並設計專屬互動式組合包，包含：埤塘遺跡地圖、埤塘生態觀測盤、不到千塘AR體驗，讓觀眾藉由展覽形象與組合包的互動遊戲知道臺灣這塊鮮為人知的珍貴寶藏。
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