Communication

Space Beer

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sejong University
Designer	Park Ho Sub
Description(English)	Korea's younger generation's liquor tastes are expanding to whiskey,highball, and beer, and their liquor consumption culture has spread to hobbies such as collecting, and the distribution industry is focusing on marketing that can be more exposed by delivering outstanding storytelling and taste. Space Beer allows modern people to escape the somewhat difficult reality of the Earth and experience the universe for a moment. Retro-feeling images and illustrations stimulate nostalgia for someone. Therefore, a package containing three illustrations was planned with a "strategy to expose it to the market by stimulating the desire to have and taste."
Description(Native)	2023년 현재, 한국의 2030 젊은세대들의 주류 취향이 위스키,하이볼,맥주 등으로 넓혀지고 있으며 이들의 주류소비문화가 수집과 같은 취미로 번져, 유통업계는 돋보이는 스토리텔링과 맛을 전달하여 보다 더 노출될 수 있는 마케팅에 힘을 쏟고있다. 'Space Beer'는 현대인들에게 다소 힘든 지구의 현실을 벗어나 잠깐이라도 마치 우주를 경험할 수 있게 해준다. 또한, 레트로한 느낌의 이미지와 일러스트에서 누군가에게는 향수를 불러일으킬 수 있다. '화성에서 온 짜릿한 청량함'의 컨셉을 담은 돋보이는 3가지의 우주 일러스트가 담겨있는 패키지를 '가지고 싶고 맛보고 싶은 욕구를 자극하여 시장에 노출하려는 전략'을 가지고 기획하게 되었다.
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