Communication

Korea 195 Grapefruit Biscuit Packaging Design

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	De Institute of Creative Arts and Design UCSI UNIVERSITY
Designer	SUN JIAN
Description(English)	Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.
Description(Native)	“195우리밀”的面包是用天然酵母制成的。对于那些担心健康的人来说，他们可以放心地吃。我们一直致力于设计和制造。柚子的形象显示在柚子的轮廓中，柚子的形象显示在柚子的轮廓中。设计还包括了在柚子树下荡秋千的小女孩的人物刻画，既是韩国的欢快又浪漫。柚子饼干口感甜美，它营造出复古感，让顾客想起这个柚子品牌的悠久历史。 内盒巧妙地设计成真正的柚子饼干小盒，生动的插图展现了开心的表情。插图特意放置在高兴郡柚子的凹槽中，以鼓励开放的想象力。设计认识到柚子饼干适合不同的人群，每一个设计都嵌入了快乐柚子的文化、经历和背景，讲述了一个独特的故事。它有助于与客户建立情感联系和共鸣。包装采用环保可降解材料，可回收利用。
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