Country | China |
---|---|
Year | 2023 |
Award | WINNER |
Affiliation | Beijing IN X Design |
Designer | Wei Wu |
Description(English) | We unravel the essence of Shanghai Parade, and connect its cuisine with the past. Despite it might not conquer grandness of the ancient city, we still could compare them with transitory period. The trend and innovation of Parade blends with the age and scope of Xi’an. The seemingly opposite factors generate a spark, creating a beautiful result. In an advanced city and age, people and their culture prosper lively, just as Chang’an in begone days. |
Description(Native) | 20世纪,浓油赤酱的上海本帮菜经过几十年的传承发展,从难登大雅到逐渐创出看家菜、培育出大批名厨,地位跃升。与此同时,飞速发展中的西安城也不再是古老一个词可以笼统概括的。2022年4月,西安W酒店里亮起了一盏属于上海本帮菜的霓虹灯。在寸土寸金的W酒店商业区内,上海宴空间总面积567平米,铜色招牌掩映在垂首的迎客松身后,由门进入,西安城巍然古朴的一页翻过,上海宴基因中的现代感开始主宰空间。 “上海宴到了西安,应该是什么样的?” 吴为在设计的开始时提出这个问题,上海宴作为一个”异乡人”,无论入乡随俗还是保持个性似乎都有落脚点,但最优解往往只有一个。将上海宴的品牌基因层层展开,菜系脉络地传承发展跌宕起伏,虽远不及一座十三朝古都无数次浴火重生的壮阔,却也在传承变迁的层面可以对照。在一致的步调下,上海宴所代表的时尚、前卫、生机又恰好浸入西安的隆重、古朴和壮阔里,让看似位于两极的元素发生化学反应,中和出美妙的新物质。 |
Website | www.inxid.com |
Positive Comments |
Yu Zhong Bu Tong Brand Identity
Ji Shi Dao Herbal Tea Packaging Design
Still Life Still LIves
BorderX Rebranding
BODYFRIEND Key Value Font Pack
Midea smart blue
Xiling AI Sign Language Platform
Suofeiya home collection Visual Identity
Columbia 75 degree incline in Package
443 GARDEN Art Pattern
Bamboo Slips Liquor
NEWBLE Watch balanced world
Korea 195 Grapefruit Biscuit Packaging Design
NYGDESIGN Brand Design Upgrade
Moon Cake Box
Post Morden Life
Designed by sketchbooks.co.kr / sketchbook5 board skin