Communication

Fresh Sliced Bread

Extra Form

Country	China
Year	2023
Award	GRAND PRIZE
Affiliation	Guangzhou Academy of Fine Arts
Designer	Zhou Huimin
Description(English)	This is a packaging design of sliced bread. The date originally printed on the outer package is now directly baked on the bread adopting particular baking technique, which makes it a clear reminder for us. This not only achieves the purpose of packaging, but also modernizes the definition of food packaging. The conspicuous date also becomes the symbol of the freshness of sliced bread. More interestingly, we will have a richer texture and taste experience while enjoying the bread, as the crispness of the “date” baked on it is combined with the softness of the bread itself.
Description(Native)	人们都想要吃到最新鲜的面包，所以在挑选面包时，首先要看的就是面包的生产日期，但是印在袋子上或标签上的信息常常让人觉得不可靠，因为它们很容易被改变。包装不仅应该展示产品、标明信息，还应该让人们觉得其展示的信息是真实的、安全的、值得信赖的。那为什么不将人们最关心的关于面包的信息直接印在面包上呢？ 这是一款切片面包的包装设计，将原本印刷在切片面包外包装上的日期用烤面包的工艺直接醒目地烤在切片面包上，这种方式不仅达到了包装的目的，重新定义了食品包装的概念，而显眼的日期也成为了面包新鲜的象征。 更有趣的是在享用切片面包时，日期部分烤制过后的酥脆与面包本身的松软相结合，可以给人带来更加丰富的口感和味觉享受。
Positive Comments

1. in Communication
   

   STREET TREE

2. in Communication
   

   Gifts of Taiwan Land

3. in Communication
   

   Fresh Sliced Bread

4. in Communication
   

   Baidu Intelligent Driving Cloud Platform

5. in Communication
   

   Crush monster

6. in Communication
   

   Driving Safety Guarantee System

7. in Communication
   

   JEONNAM DRAGONS FC Identity Renewal

8. in Communication
   

   XIJIAJIA An AI Digital Human

9. in Communication
   

   TOV

10. in Communication
    

    StreamLake Brand Design

11. in Communication
    

    WATER Mobile App EV Fast Charging Network

12. in Communication
    

    Nai Tang Pai

13. in Communication
    

    Youku dual screen synergy ad experience

14. in Communication
    

    Insecta Iridesse

15. in Communication
    

    The crucial 96 hours

16. in Communication
    

    Baidu full Scenario Parking

17. in Communication
    

    Columbia WAPPEN DESIGN of 13 moutains in Seoul

18. in Communication
    

    Seoul Design Festival Hangeul Brand Design

19. in Communication
    

    Miwon Font An old letter tastes better

20. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

21. in Communication
    

    Bank of Taiwan

22. in Communication
    

    Tealog

23. in Communication
    

    ROMANMEAL Whole Grain Breads

24. in Communication
    

    Metaworld Conceptual Visual Design

25. in Communication
    

    Columbia New Character IKKI

26. in Communication
    

    Cage Bird

27. in Communication
    

    EDEN

28. in Communication
    

    Project Eyes to Eyes

Designed by sketchbooks.co.kr / sketchbook5 board skin