Communication

H-Point (HP) and Mind Point (MP)

Extra Form

Country	Korea
Year	2017
Award	WINNER
Client	KWANG DONG PHARMACEUTICAL CO., LTD.
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Lee sang min, Koo Sung Mo, Kang tae wook, Kim Ji hyun, Kim Kwang youn
Description(English)	H-Point (HP) and Mind Point (MP) are familiar words appearing in games enjoyed by young people in their teenage years, and 20s, and they also refer to medicinal beverages enhancing the body (physical strength) and the spirit (mind power). The bottle was designed based on a motif of medicinal beverage shape as seen in the game, and red color and blue color representing HP and Mind Point were used in the label design to express the image of H-Point and Mind Point in the game as ascending and radiating graphic, and icons were adopted to enhance design concept.
Description(Native)	에이치포인트(HP)와 마인드포인트(MP)는 10대~20대 젊은층이 즐기는 게임에 등장하는 친숙한 단어로, 게임상에서 육체(체력)와 정신(마력)을 증진시키는 물약 입니다. 에이치포인트(HP), 마인드포인트(MP)는 저칼로리, 무 카페인, 무색소의 건강한 탄산음료 입니다. 게임상의 물약의 형태를 모티브로 용기를 디자인 하였고, 라벨 디자인은 에이치포인트(HP)와 마인드포인트(MP)를 대표하는 레드와 블루 컬러를 사용하여 상승 및 발산하는 그래픽으로써 게임속의 에이치포인트(HP)와 마인드포인트(MP)의 이미지표현과 아이콘 등을 이용하여 디자인컨셉을 강화 하였습니다.

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