Country | Switzerland |
---|---|
Year | 2019 |
Award | GOLD WINNER |
Client | Ente Turistico del Luganese |
Affiliation | Caselli Strategic Design |
Designer | FabioCaselli |
Description(English) | With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano. |
Description(Native) | With its mix of cultures, Lugano represents a very atypical destination within Switzerland: palm trees, olive oil, Mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss environment. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" of Lugano. A graphic system that aims at displaying the variety of the regional offer has been conceived by designing for each category a specific font in order to give each time a different connotation to the letter “L” of Lugano. |
Website | www.caselli.ch |
Positive Comments |
OFFBEAT
JEPETO
The Monday Burger Club
cuchen Pause Gift Box
Sustainable Rivers
FOREST SOUL
HandYourName
Success and happiness
Shell More Fun
ISLAND HIDEAWAY
The Worldly
GQ LAB Brand Identity and Packaging Design
Muse of Monet Immersive Media Art Exhibiton
Hot Spring city asan symbol integrated brand
DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED
Dragon Tiles
Animism
JoyPer
Xi You Ji Wuxi folk theme board game design
Soundstellar Aural Motion Interaction APP
Designed by sketchbooks.co.kr / sketchbook5 board skin