Communication

SH-Hero Pen Box （1）

Extra Form

Country	China
Year	2019
Award	GRAND PRIZE
Client	Shanghai Hero(Group)Co.,Ltd.
Affiliation	Shanghai University Of Engineering Science
Designer	Haotian Wu
Description(English)	This square pen box design mainly has two functions and an expression of the Shanghai regional culture. Functions of sales and protection: In the sales mode, the package design of the pen box can be used as the outer packing and to protect the pen. Recycling function: After sales, the consumer does not need to discard the pen box after taking it home, and can recycle it by converting the box into a pen holder. In order to keep the integrity of the packing design, a pen box packaging bag was also designed.
Description(Native)	此套包装设计作品是上海英雄方形钢笔盒设计。此套装圆形笔盒包装根据三个设计特点进行设计，分别为：民族文化性、可持续环保性。 民族文化设计角度：上海的传统文化也映射在人们品牌文具包装设计之中，从上海的传统文化中我们也可以探知到品牌文具包装设计的发展，以及设计思潮和风格，并在以此基础上有所创新。从某种角度上来说，上海英雄钢笔是以海派文化为核心的创新文具品牌，因此本设计主要则以上海老牌文具英雄钢笔为案例作为切入点，并以老上海传统文化中本土品牌包装设计的装饰形式和风格、商业形式、图案和色彩、字体设计、包装材料几个方面为奠基，作创新应用研究，从中设计出当今的世代文化的背景下上海品牌文具包装设计。因此，设计采用流线型的上海建筑特征进行烫金和烫银设计，并以黑色背景作为依托。 可持续环保角度：在此设计中最大的亮点之一在于使用可持续环保理念，因现今社会中许多产品的包装只遵从于保护和功能上的单一模式，许多消费者将产品从包装中取出后随之丢弃。在这样的情况下，无论多环保的材质都会产生一种包装上的浪费。本人认为，真正的环保包装应是遵从于二次利用的理念和想法。所以，在此次笔盒包装设计中，将笔盒设计成两种模式，分别为“商品包装模式”和“循环利用模式”，商品包装模式为：在钢笔售卖时，笔盒将成为一种商品包装，而在循环使用模式时，笔盒也转化成为笔筒，可以二次利用而避免丢弃闲置或浪费。 为了包装设计的完整性，另设计了外包装袋。
Website	www.facebook.com/profile.php?id=100001790705733
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