Communication

Suofeiya Custom Cabinet Expert

Extra Form

Country	China
Year	2021
Award	GRAND PRIZE
Affiliation	SUOFEIYA HOME COLLECTION Co., Ltd.
Designer	Suofeiya Group Design Centre
Description(English)	The basis and key visual of the new brand design is the logotype which evolved from the shape of camera aperture, meaning " capture the beauty of life"; Brown and apricot are carefully selected as the two main colours, which embodies traits such as elegant and mature. Combining clean graphic composition and golden embellishment, the design language is applied to seven systems such as office supply, packaging, wayfinding, etc. The new visual identity system allows the brand image of Suofeiya to be integrated into all aspects of daily life and conveys a simple and elegant brand attitude.
Description(Native)	索菲亚以专注、专业的行业精神回归到品牌核心业务及优势——柜类定制业务，为消费者提供更专业的家具柜类定制服务，目的是让消费者轻松拥有一个定制化的家。 为了提升品牌辨识度，让消费者快速识别索菲亚升级后的品牌定位，我们以“简洁”为视觉设计的核心，设计了一套与品牌定位及产品定位完美匹配的视觉识别系统。 新品牌视觉识别系统的基础和核心是由相机光圈演变而来的图形，寓意为“捕捉生活中的美”；选用沉稳的棕色和典雅的杏色作为两大主色，以金色作为点缀，结合logo及品牌字的简洁排版，运用到办公用品、品牌包装、户外空间等七大系统中，让索菲亚的品牌形象融入日常生活中衣食住行各方面，向消费者展示了索菲亚“经典、轻奢、优雅”的品牌调性。
Website	www.suofeiya.com
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