Communication

FReNCHIE FReNCHIE

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Client	FReNCHIE FReNCHIE
Affiliation	Existence Design Co., Ltd.
Designer	YU TING HUANG
Description(English)	We deconstruct the linear components of the interior design and integrate its visual features to create a simple minimalist style logo. In the design of the standard lettering, we presented the first E in lowercase with the rest of the letters in uppercase to create a graphic image of Re which has the meaning of re-creation, recycle, replay, sustainable, continuity, and so on. The idea is perfectly coherent with the founding concept, respecting natural ingredients, hoping to construct a positive and sustainable cycle. What we did was to turn the concept into an image and help the brand name deliver its core concept and spirit.
Description(Native)	Logo圖像設計：Logo靈感發想取自餐酒館內充滿直線與弧線的空間轉角設計，而品牌名由2個「F」開頭的字組成。我們解構室內空間運用的線條元素，取其視覺特點與標誌融合，透過2條弧線與1條直線簡約構成。Logo迷人的弧線猶如我們記憶裡法式優雅的氣質，透過設計營造，巧妙詮釋雙Ｆ的視覺層次，呼應空間設計特色，讓品牌視覺設計與餐館的空間感受更能完美融合。 品牌字體設計：FReNCHIE FReNCHIE標準字以粗細相間的羅馬體為結構基礎，同樣保留Logo的視覺節奏和餐館空間裡的弧線特色在字體中，透過設計結構調整，讓整組標準字在法式經典與現代優雅中，構成巧妙的視覺平衡。 此外，我們更在標準字的識別中將E以小寫字體設計，使e與R合併，讓其視覺呈現「Re」之意。Re開頭的文字意思有「餐廳Restaurants」、「尊重Respect」、「真實Real」等相關名詞，更有重新再造、循環、永續、不斷播放(Recycle、Replay....)等語意，此概念完全吻合FReNCHIE FReNCHIE餐酒館的創辦理念：「尊重自然食材、尊重客人、並且期盼美食帶來永續循環的意象。」。而我們將其理念轉化成視覺，協助品牌向外傳遞其核心理念與精神。
Website	www.a-adesign.com.tw
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