Communication

Suofeiya home collection Visual Identity

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Suofeiya home collection
Designer	Xiaoke Huang
Description(English)	The visual foundation and visual core of Suofeiya home collection Visual Identity system is composed of flowing textures and geometric figures with balanced aesthetics, which integrate nature, humanities and technology. As a furniture company, it has always been our pursuit to build ideal, warm, comfortable and environmentally friendly homes for people, so wood can best represent our company's professionalism and pursuit. Dark red represents that we have a fighting heart and a caring heart. Suofeiya home collection Visual Identity is not direct-to-consumer, it is mainly used within the company, and for industry partners.
Description(Native)	索菲亚自1981年创立以来，该家具集团一直专注家居柜类定制，力求让世界的美融入到家居设计中。 为了更清晰地展示索菲亚家居集团的品牌形象，设计师重新设计了一套品牌识别系统，以简约且专业的设计语言，让人留下深刻印象。 索菲亚家居的视觉识别系统的视觉基础和视觉核心是由流动纹理和具有平衡美感的几何图形组成，将自然、人文、科技融合一起。作为一家家具公司，为人们构筑理想、温暖、舒适、环保的家居一直是我们的追求，所以木材最能代表我们公司的专业和追求。深红色代表了我们拥有一颗奋斗的心和一颗关爱的心。 索菲亚家居的视觉识别系统不是直接面向消费者的，它主要用于公司内部，和面向行业合作伙伴。 这套视觉识别系统从各方面塑造索菲亚家居集团的品牌形象。视觉识别系统包含：办公用品系统、媒体宣传系统、包装系统、服装系统、室内标识系统、车外观宣传系统、酒店系统。
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