Communication

TASTY1 Highway Service Station Branding

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SPC Samlip Co., Ltd.
Designer	Seo Yoon Yang, Yeon Su Oh, Mi Hee Kim, Yu Jin Yang
Description(English)	The core value of our brand is ‘no.1 Taste, Speed and Safe’, and we pursue space filled with joy and satisfaction where all travelers desire to stop by. The Swish Motif expressed in the logo of TASTY1 is the excitement of travel and the cheerful feeling of speed on the highway. The brand colors(Navy, Red, Yellow, Teal) used for the application give the feeling of diversity, and the rhythmical patterns that reinterpret various shapes on the road instill energy in the space. We have made the space more convenient by adopting the infographics system with the use of the intuitive colors and pictogram for customers to find places easily.
Description(Native)	우리 브랜드의 핵심가치는 no.1 Taste, Speed and Safe로 여행길에 반드시 들르고 싶은 설레임과 만족이 가득한 공간을 지향합니다.TASTY1의 로고타입에 표현된 swish 모티프는 여행을 시작하는 설레이는 기분과 고속도로 위를 경쾌하게 달리는 스피드감을 표현하고 있습니다. 어플리케이션에 사용된 4가지 Brand color(Navy, Red, Yellow, Teal)는 다채로운 즐거움을 느끼게 하며, 도로 위에서 볼 수 있는 다양한 형상을 재해석한 리드미컬한 패턴은 공간에 에너지를 불어넣습니다. 넓은 휴게소 안에서 고객들이 원하는 장소로 쉽게 이동할 수 있도록 직관적인 컬러와 픽토그램을 활용한 인포그래피 시스템을 도입하여 보다 쾌적한 공간이 되도록 하였습니다.
Website	spcsamlip.co.kr
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