Communication

Xi You Ji Wuxi folk theme board game design

Extra Form

Country	China
Year	2024
Award	WINNER
Affiliation	Jiangnan University
Designer	Miao Songchen, Zhou Tingyi, Cao Weiyi
Description(English)	The work starts from the perspective of interesting renovation of Wuxi traditional culture and explores the relationship between board game products and A visual fusion of Wuxi culture. The work sorts out Wuxi cultural tourism routes from seven major perspectives: food, housing, travel, finance, utensils, culture and martial arts. It features folk activities. It features Huishan clay figurines as visual symbol, and the interesting board game "Xi You Ji" is presented through modern graphic and text arrangement, aiming to inherit the characteristic folk customs of Wudi, promote Wuxi's characteristic culture, and help revitalize the countryside.
Description(Native)	悠悠运河水，三千无锡城。自商末泰伯定居梅里、筑城立国，无锡拥太湖，又有古运河灌之，三千年发展间各类手工业、商业发达，孕育了独特而鲜明的吴文化。作品以惠山泥人为原型，融合无锡纸马创新IP设计；从无锡传统文化的趣味性翻新角度出发，关注四季时令民俗、吴地乡音、乡土传统信仰与需求等区域特色文化，探究桌游产品与无锡文化的视觉融合。 作品从惠山泥人中选择典型形象，融合无锡纸马、民俗画、库淑兰剪纸的特点进行创新性形象设计与艺术表达，形成独特、有趣而具有辨识度的视觉符号,在以几何化进行表达的同时，坚定两大设计理念：1.承载“五行”“五色”传统；2.崇尚强烈对比之意。作品深刻关注中国传统纳福致祥的民俗文化。在配色上追求色相明显的色彩，体现民众的求吉心理，以鲜亮之色营造喜庆吉祥、乐观向上的整体氛围。同时，通过对人物和场景的色彩描绘，传达民众的生活愿望，体现民众对于生命的颂扬和对信念的追求。 作品关注乡土传统信仰与需求，作品从食、住、行、财、器、文、武七大角度梳理无锡文旅、无锡文化、无锡历史，产出无锡文旅特色线路，以打春牛、斗蛋、赏菊、纸马请神等民俗活动为特色内容，旨在融文化气息、文化元素与趣味桌游之中，寓教于乐。以四季为维度划分，选取了打春牛、斗蛋、赏菊、迎“路财神”四个传统习俗进行海报设计。通过现代化图文编排呈现“纸上游无锡”的趣味桌游，旨在传承吴地特色民俗，弘扬无锡特色文化，助力中国品牌走向世界。
Positive Comments
Judging Comments	This project creatively renovates Wuxi's traditional culture by integrating it into a board game, 'Xi You Ji.' Covering seven cultural aspects—food, housing, travel, finance, utensils, culture, and martial arts—it uses Huishan clay figurines as visual symbols. The modern design and text arrangement promote Wuxi's unique culture and aim to revitalize the countryside. The judges appreciated the innovative approach to cultural preservation and promotion through engaging and educational gameplay.

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