Space

Windsor 24K

Extra Form

Country	China
Year	2024
Award	WINNER
Client	Windsor Group Co., Ltd.
Affiliation	Newera Design Co., Ltd.
Designer	Yellow Chen
Description(English)	The product design has developed a strategy of dimensionality reduction competition and high-frequency output, and achieved perfect implementation through design. Multidimensional immersive space, high-definition technology giant screen, C-position surround stage, super strong sound effect bouncing, with powerful control and 360 degree no dead corners, the main focus is on an explosive impact. The ultra-high artistic, trendy, and entertainment tone, combined with a celebrity style personal runway experience, is cool and high-end, and together with appropriate consumer pricing, forms an attractive consumer tension
Description(Native)	温莎24k定位新一代年轻人，锁定年轻人高品味、有视野、秀自己的特性，在产品设计上制定了降维竞争、高频输出的战略，并通过设计得到完美落地。温莎24k量贩ktv，项目2000平，46个包厢，多种房型，是当地潮流青年最青睐的社交聚集地之一，且经营还在持续优化与上升期。 多维沉浸空间、高清科技巨屏、c位环绕式舞台、超强音效蹦迪，实力制燥，360度无死角主打的就是一个炸裂式冲击。超高的艺术、潮流和娱乐基调，加上明星式的个人秀场体验，炫酷又高级，与恰当的消费定价，共同了形成充满吸引力的消费张力. 布局上首先打破传统横平竖直布局，让整个空间更具流动感，更有动感，服务动线设计更快更直接；其次契合年轻人的口味多样化，公区设计有视觉锤，够酷够好玩，瞬间吸引眼球。
Positive Comments
Judging Comments	The product excels by creating a multidimensional immersive space with high-definition giant screens and a 360-degree surround stage, delivering powerful sound effects. Judges valued its ability to blend artistic, trendy, and entertainment elements with a celebrity-style runway experience, making it both cool and high-end. This design, combined with consumer-friendly pricing, offers significant appeal and consumer engagement.

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