Space

The Memory of Dream

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	designlab associates
Designer	Chang chong kook, Kim yeon seok
Description(English)	It was special experience where the audience themselves become the protagonist of this exhibition, rather than specific content. The most important part of the experience is to change the act of ‘seeing’ into the act of ‘dreaming’, changing the gaze that was looking outward to each person’s own memories and senses. For this, we didn’t subject the intention and purpose of the exhibition, leaving only one landscape that can make the viewer the protagonist. This landscape, which is on the border between reality and unreality, will be interpreted solely by the audience memories and senses, and will remain as a meaningful moment for only one.
Description(Native)	모든 전시에서 관람객의 역할은 항상 조연입니다. 각자의 능동적인 경험일 수는 있지만, 전시 전체로 보았을 때 관람객의 역할은 방문하고, 경험함으로써 콘텐츠를 빛내는 것입니다. 이는 전시가 브랜드나 기업, 작품의 목적에 맞게 설계되기 때문입니다. 우리는 특정 콘텐츠가 아닌, 방문한 관람객이 방문 그 자체로 이 전시의 주인공이 되는 특별한 경험을 설계하였습니다. 그 경험의 가장 중요한 부분은, '보는' 행위를 '꿈 꾸는' 행위로 변경하여 외부로 향하던 시선을 각자의 기억과 감각으로 바꾸는 것이었습니다. 이를 위해 우리는 전시의 의도와 목적을 없애고, 관람객을 주인공으로 만들 수 있는 하나의 풍경만 남겼습니다. 현실과 비현실의 경계에 있는 이 풍경은 오로지 관람객의 기억과 감각만으로 해석되고, 한 사람에게만 의미 있는 순간으로 남을 것입니다.
Website	www.tsdl.co.kr
Positive Comments
Judging Comments	This exhibition design received good reviews for transforming the audience into the protagonists, shifting the act of ‘seeing’ into ‘dreaming’ by engaging personal memories and senses. By leaving the interpretation open, it creates a unique, meaningful experience for each viewer. This innovative and introspective approach earned it the Winner title.

1. in Communication
   

   203 Society Series

2. in Communication
   

   Healthcare Robot Visual Identity

3. in Communication
   

   CHINGU BBQ

4. in Communication
   

   busan is good cityhall promotion booklet

5. in Communication
   

   Command Plus Plus

6. in Communication
   

   Helena Rubinstein eye cream influencer kit

7. in Communication
   

   MORA Cure

8. in Communication
   

   Sage Passing Wisdom to Next Generations

9. in Communication
   

   The Korean War Abductees Name Book

10. in Communication
    

    3D Visualization Platform for Energy Operation

11. in Communication
    

    HayD

12. in Communication
    

    FAKE SUITCASE

13. in Communication
    

    TikKits

14. in Communication
    

    YoGarden

15. in Communication
    

    Volcano Tap

16. in Communication
    

    RENEWABLE ECOLOGY

17. in Communication
    

    Papera

18. in Communication
    

    Taigong Wang

19. in Communication
    

    ADone

20. in Communication
    

    Tiny Desk Korea Visual Branding

21. in Communication
    

    KEITI Calendar Discussing Sustainability

22. in Communication
    

    ZIHMUJIN Korean BBQ

23. in Communication
    

    Communication Kit hohoHome

24. in Communication
    

    TEAZEN Kombucha

25. in Communication
    

    Brand New Soju Model SaeroGumi

26. in Communication
    

    Sejong Character with Asan Hot Springs Tour BTL AD

27. in Communication
    

    Litway

28. in Communication
    

    Milkyway

Designed by sketchbooks.co.kr / sketchbook5 board skin