Communication

A STARZ VISUAL BRANDING

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	CHANNEL A BNC
Designer	BRAND DESIGN TEAM
Description(English)	'A-STARZ' is a universe that integrates the characters from 'Channel A', a general programming channel in Korea. Inspired by K-culture idols, we have created an idol group that embodies the distinct traits and stories of each character. The star-shaped symbol, derived from Channel A's CI, reflects both the group's identity and Channel A’s image. The costumes and logos of A-STARZ embody both teamwork and individuality. Our objective is to share dreams and hope with fans through the growth and stories of the group, thereby creating a new fandom. We invite fans to actively participate in the character universe and create their own stories.
Description(Native)	'A-STARZ'는 대한민국 종합 편성 채널 '채널A'의 다양한 콘텐츠에 등장하는 캐릭터들을 하나의 세계관에 통합한 유니버스입니다. 각 캐릭터의 특성과 스토리를 유지하며 이들이 상호 작용할 수 있도록 K-CULTURE인 아이돌 문화를 모티프로 독창적인 아이돌 그룹을 탄생시켰습니다. A-STARZ'의 심볼은 '채널A'의 CI에서 'A' 모양을 변형한 별 모양으로, 이는 'A-STARZ' 그룹을 상징하며 동시에 '채널A'의 이미지를 자연스럽게 드러냅니다. 이 심볼은 그룹의 아이덴티티를 명확하게 표현하며, 시청자들에게 친숙하게 다가가도록 디자인되었습니다. 또한, K-POP 아이돌 의상과 로고를 적극적으로 사용하여 팀워크와 개성을 동시에 표현할 수 있도록 설계되었으며, 이를 통해 팬들에게 시각적 즐거움을 제공합니다. 이들은 아직 데뷔의 기쁨을 맞이하지 못했지만, 성장 과정과 연습 스토리를 통해 팬들과 함께 성장하며 희망과 꿈, 진정한 즐거움을 선사하기를 바라고 있습니다. 우리는 'A-STARZ'를 통해 새로운 팬덤을 형성하는 것을 목표로 하며, 시청자들이 직접 캐릭터 유니버스에 참여하여 자신만의 이야기를 만들어 갈 수 있는 기회를 제공합니다.
Positive Comments
Judging Comments	A-STARZ is praised for its innovative integration of Channel A characters into a universe inspired by K-culture idols. The design features a star-shaped symbol and unique costumes that highlight both teamwork and individuality. This concept successfully engages fans, creating a new fandom by sharing dreams and stories. This creative and immersive approach earned it the Winner title.

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