Communication

Northeastern China Essence Series

Extra Form

Country	China
Year	2024
Award	GOLD WINNER
Affiliation	Jilin university of arts
Designer	Yibo Wu
Description(English)	The products inside the package integrate the modern design language with glass materials that reflect characteristics of ice and snow land, visually translating the unique food, objects, and ice and snow scenes of northern winter, to implant ice and snow memories into people's daily life. Each product is not only a playable craft but also an artistic gift capable of evoking unique memories. The external packaging design uses a large area of white color that contrasts strongly with the UV techniques, visually highlighting varied sentiments of ice and snow.
Description(Native)	冰雪是北方地区特有的自然资源和文化记忆，《北境风物系列》是以北方冰雪记忆为创意灵感的产品包装设计，试图通过冰雪记忆点所承载的物质与精神追寻唤起人们对北方冰雪生活的追忆与向往。整体内部产品通过现代的造型语言与能够体现冰雪特质的玻璃材质相融合，将北方冬季特有的食物、物件及冰雪场景进行视觉转译，将冰雪记忆植入人们的日常社会生活。同时，每个产品既是一个可以把玩的产品，也是具有独特记忆的工艺礼品。外部的包装设计运用了大面积的白色与UV工艺相碰撞，视觉上凸显冰和雪的不同感受。通过触摸、把玩形成了人们对冰雪的互动体验。整体设计质朴现代，蕴含了冰雪文化的韵味，是将材料、工艺与设计融为一体的实验性产品包装作品。
Positive Comments
Judging Comments	This concept design excels by blending modern design with glass materials that evoke the essence of ice and snow, visually capturing the unique elements of northern winter. Each product serves as both a craft and an artistic gift, embedding winter memories into daily life. The packaging's white color and UV techniques create a striking contrast, enhancing the ice and snow theme. This innovative and emotive approach earned it the Gold Winner title, celebrating its artistic and sentimental value.

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