Industrial

BaoWOW!

Extra Form

Year	2016
Award	WINNER
Affiliation	BEAMY
Designer	Ronn Lee, Linz Lim, Vera Xu, Summer Zhang
Description(English)	PulpNation is a house label created by BEAMY – an award-winning multi-disciplinary design agency headquartered in Shanghai, with offices in Singapore and New York. Pulp Nation was built on the foundation of making documentaries on paper, in hope to remind everyone not to forget about the most traditional medium of all times – Paper. This year, we collaborate with Mohawk Paper who shares this similar vision to come up with an interesting corporate gift. Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to present the title of the notebook within. Upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier. Matching infographics provides detailed introduction and pronunciation of each of the 12 “Bao” (which means “Buns” in Mandarin) in the notebook enclosed, whereas dotted pages encourage self-documentation. This also serves as a handbook for foreigners to learn and make their own notes as they explore the wonders of the Chinese language and its staple food culture. Pantone Neon Yellow and Spotuv is used to highlight certain text and infographics, giving it more emphasis and vivacity.

1. in Communication
   

   OFFBEAT

2. in Communication
   

   JEPETO

3. in Communication
   

   The Monday Burger Club

4. in Communication
   

   cuchen Pause Gift Box

5. in Communication
   

   Sustainable Rivers

6. in Communication
   

   FOREST SOUL

7. in Communication
   

   HandYourName

8. in Communication
   

   Success and happiness

9. in Communication
   

   Shell More Fun

10. in Communication
    

    ISLAND HIDEAWAY

11. in Communication
    

    The Worldly

12. in Communication
    

    GQ LAB Brand Identity and Packaging Design

13. in Communication
    

    Muse of Monet Immersive Media Art Exhibiton

14. in Communication
    

    Hot Spring city asan symbol integrated brand

15. in Communication
    

    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

16. in Communication
    

    Dragon Tiles

17. in Communication
    

    Animism

18. in Communication
    

    JoyPer

19. in Communication
    

    Xi You Ji Wuxi folk theme board game design

20. in Communication
    

    Soundstellar Aural Motion Interaction APP

Designed by sketchbooks.co.kr / sketchbook5 board skin