Industrial

BaoWOW!

Extra Form

Year	2016
Award	WINNER
Affiliation	BEAMY
Designer	Ronn Lee, Linz Lim, Vera Xu, Summer Zhang
Description(English)	PulpNation is a house label created by BEAMY – an award-winning multi-disciplinary design agency headquartered in Shanghai, with offices in Singapore and New York. Pulp Nation was built on the foundation of making documentaries on paper, in hope to remind everyone not to forget about the most traditional medium of all times – Paper. This year, we collaborate with Mohawk Paper who shares this similar vision to come up with an interesting corporate gift. Inspired by the traditional bamboo steamer, a circular box is designed with a contemporary touch to present the title of the notebook within. Upon lifting the lid of the box, an array of 12 customized crystal magnets capture one’s attention as they sit in a circular fashion on the top tier. Matching infographics provides detailed introduction and pronunciation of each of the 12 “Bao” (which means “Buns” in Mandarin) in the notebook enclosed, whereas dotted pages encourage self-documentation. This also serves as a handbook for foreigners to learn and make their own notes as they explore the wonders of the Chinese language and its staple food culture. Pantone Neon Yellow and Spotuv is used to highlight certain text and infographics, giving it more emphasis and vivacity.

1. in Communication
   

   TYPO Keyboard for iPad Air package

2. in Industrial
   

   WATER WAR

3. in Industrial
   

   HAPPY POO

4. in Industrial
   

   sacsac

5. in Industrial
   

   5 IN 1 WORK TOOL

6. in Industrial
   

   Behind You

7. in Industrial
   

   Multipurpose Hanger

8. in Industrial
   

   Redesign of Barrelled Water

9. in Industrial
   

   Two-in-one

10. in Communication
    

    SingCook

11. in Space
    

    Time／Intertwining

12. in Space
    

    Zen Industry

13. in Space
    

    UM Junior

14. in Space
    

    Life●Flying

15. in Industrial
    

    “ Timesaving Unidirectional ”spanner

16. in Communication
    

    Korea On-air Cosmetic “RUE”

17. in Communication
    

    POCOPOCO SKIN CARE

18. in Space
    

    Synapse 突觸

19. in Industrial
    

    innovative delivery system

20. in Communication
    

    HEART

21. in Industrial
    

    Death Preventer(for fish)

22. in Industrial
    

    BaoWOW!

23. in Space
    

    La Station Cafe

24. in Communication
    

    Innovation leads to a Better Earth

25. in Industrial
    

    Bag Vacuum

26. in Industrial
    

    UPSIDE DOWN BABY CHAIR

27. in Industrial
    

    KITRONE

28. in Industrial
    

    WS 51

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