Communication

POCOPOCO SKIN CARE

Extra Form

Year	2016
Award	WINNER
Affiliation	HUJ Inc.
Designer	Hwaujin Choi, Younhyung Kim
Description(English)	Manufactured into 2 different types – wash and lotion, we support the children of the whole world (China, Singapore and Myanmar) to have fun to wash and reborn into clean and smooth skin. To intuitively know the use of the application, the characteristics of the product is visualized. Wash is a figure which drops of water splashing at the time of use, the lotion was shaped in curve to shape the smooth skin. Container of the design is used with a high-pax plastic(PP) material for safety of children, it gave a cute friendly impression with yellow and pastel green. Through dinosaur characters, POCO and COCO, it gives fun and curiosity to children and infants. POCOPOCO dinosaurs’ story is written on the box, and a paper sketch for children is contained to color and feel close and familiar to the brand.
Description(Native)	워시, 로션 2종으로 제작되어 전 세계(중국, 싱가폴, 미얀마)의 영, 유아 아이들이 포코포코 제품과 캐릭터를 통해서 씻는 즐거움과 깨끗하고 부드러운 피부로 거듭날 수 있도록 도움을 주고자 했습니다. 패키지디자인은 직관적으로 사용 용도를 알 수 있도록 제품의 특징을 이미지화시켰습니다. 워시는 사용 시 물방울이 튀는 모습으로, 로션은 부드러운 촉감을 곡선으로 형상화시켰습니다. 용기 디자인은 유아, 아동들의 안전을 위해 하이팍스 플라스틱(PP) 재질을 사용하였고, 노란색과 파스텔 그린을 사용하여 귀엽고 부드러운 느낌을 주었다. 포코와 코코 공룡 캐릭터를 통해 타깃인 유아, 아동에게 재미와 호기심을 주었습니다. 박스에는 포코포코 공룡 친구들의 스토리를 담았고 안에 종이스케치를 넣어 컬러링을 해보며 브랜드 인지와 친근함을 느낄 수 있도록 디자인했습니다.
Website	http://pocopocomall.co.kr

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