English
EXHIBITION
Communication
BorderX Rebranding
| Country | Korea |
|---|---|
| Year | 2023 |
| Award | WINNER |
| Affiliation | BorderX Co., Ltd. |
| Designer | Yeryung Ko, Erica Pellegatta, Yoolim Moon, Juhee Lee, Flavyen Dupont |
| Description(English) | From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards. |
| Description(Native) | From our humble beginnings as a small marketing agency in Seoul, the team at waymakrs always had a passion for helping brands go global. Under the new name of BorderX, we began the rebranding process by redefining our goals, vision, mission, positioning statement, and keywords around our identity. These words were distilled into core values that were then used to support our bold and confident color palette, visual identity, and tone of voice. The compass motif resonated with our purpose of global exploration and guidance for our clients. Our rebrand was applied to multiple platforms like social media, posters, swag, and business cards. |
| Website | www.borderx.com |
| Positive Comments |
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