Communication

JEPETO

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Sejong University
Designer	Seungjae Son
Description(English)	JEPETO is a origami workshop designed for those who wish to reconnect with their childhood innocence. It helps adults, who may have forgotten their childhood over time, to recall it still lingering in their hearts through origami, which once crafted their childhood dreams. The emerging clarity of them is visualized as paper unfolds, extending into the symbol and brand identity. Additionally, the use of colors is minimized to ensure that when the graphics are connected, they resemble the negative space created by continuous folds of paper. The common creations of paper boats and cranes are depicted in halftone, evoking a nostalgic ambiance.
Description(Native)	JEPETO는 동심을 다시 기억하고 싶은 이들을 위한 종이접기 공방입니다. 시간이 흘러 동심을 잊은 어른들에게, 어릴 때 각자의 꿈을 만들곤 했던 종이접기를 통해 마음 한편 남아있는 동심을 기억하게끔 합니다. 점차 뚜렷해지는 동심을 표현한 점점 틈이 펼쳐지는 종이의 그래픽은, 최종적으로 꿈을 상징하는 별 모양 심벌에 도달하며 브랜드 아이덴티티로 확장됩니다. 또한 연이은 그래픽의 네거티브 스페이스가 이어진 종이들로 보일 수 있도록 색상 사용을 최소화했습니다. 우리가 흔히 만들었던 종이배, 종이학 등의 작품은 망점으로 표현되어 회상의 분위기를 자아냅니다.
Positive Comments
Judging Comments	JEPETO's design is lauded for its ability to evoke nostalgia and childhood innocence through origami. The minimalist use of colors and halftone graphics effectively highlights the negative space, reminiscent of continuous paper folds. This design not only recalls childhood dreams but also creates a strong visual identity that resonates emotionally with adults.

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