Communication

ZIHMUJIN Korean BBQ

Extra Form

Country	Chinese Taipei
Year	2024
Award	WINNER
Client	Jhujian Catering Corp.
Affiliation	Triangler Co., Ltd.
Designer	Dai Chieh Wu, Chenhsing Li
Description(English)	"ZIHMUJIN Korean BBQ" the design aim to create a refined, fusion of past and present, and artistic brand image. The trademark integrates the "Hibiscus" with a lattice window, creating a feeling of an old family tale. The font echoes "H-beam steel" decor, merging tradition with modernity. Colors draw from the Korean “Hanok”, creating an elegant ambiance. Korean traditional ceramics with Hibiscus patterns deepen the sense of heritage. Through the windows and flower silhouettes, customers can immerse themselves in the "Hanok," gazing at blooming hibiscus, presenting vitality and an immersive brand’s experience.
Description(Native)	「紫木槿韓國烤肉」是一間台灣的韓式餐廳，希望與三明治合作共同打造一個精緻細膩、古今融合、充滿藝術感品牌形象。 因此，我們特別將韓國國花「木槿花」融合傳統窗花的造型作為商標圖形，並在線條中加入襯線的細節，營造出餐廳宛如古老家庭的故事感。標準字以雙線設計呼應店內裝潢的「H鋼」，讓代表傳統的木槿花結合現代工業元素，展現古今融合的概念。 我們也參考了傳統建築「韓屋」的色彩，擷取出黑色、焦糖色、米白色與「木槿花」的紫色相互搭配，讓整體色調更符合品牌溫柔、高雅的氛圍。 為了讓品牌氛圍更完整，特別以朝鮮陶瓷結合紫木槿的圖案，深化「經典傳承」的感受，接著透過窗花搭配剪影的手法，讓顧客彷彿坐在「韓屋」望著窗外盛開的木槿花，呈現品牌的生命力與沈浸式的體驗。
Positive Comments
Judging Comments	"ZIHMUJIN Korean BBQ" harmoniously merges tradition and modernity with its hibiscus and lattice window motif, Hanok-inspired colors, and H-beam steel decor, creating an elegant and immersive dining experience. This fusion of past and present was highly regarded by the judges.

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